Rugged, Stylish, and Unapologetically American: Calvin Klein Jeans and the Rise of the Modern Male
The Rise of the American Male: 2026 and Beyond As we approach 2026, the American male is experiencing a renaissance. He is no longer just a consumer—he is a creator, a leader, a revolutionary. Rugged yet stylish, he is unapologetically bold. He holds honor, truth, and authenticity in high regard. With a renewed perspective rooted […]
Holiday Gift Guide 25: The Best Men’s Activewear Gifts for Him
Men’s activewear has evolved into a lifestyle category. Today’s pieces aren’t just for workouts — they’re for work, travel, and everything in between. Gifting activewear is like giving him a daily dose of motivation and movement.” — Joseph DeAcetis, Editor at StyleLujo.com and Professor at the Fashion Institute of Technology
The New Rise of Dressing for Success in America: Mizzen+Main Leads the Charge in Premium Menswear
“Dressing for success is no longer just about appearances—it’s a strategic investment in personal branding. In today’s competitive landscape, American men must understand that polished style, thoughtful grooming, and elevated taste are essential tools for leadership. When you dress with intention, you’re not just showing up—you’re standing out, commanding respect, and signaling that you’re ready to lead.” —Joseph DeAcetis, Editor at StyleLujo.com
and Menswear Professor at the Fashion Institute of Technology
Shipwrecked in Style: Calvin Klein’s Underwear Legacy Reimagined on a Remote Beach
“Calvin Klein Men’s Underwear has long stood as a cultural touchstone—an emblem of American style, sensuality, and self-expression. In 2025, its legacy continues to resonate deeply with Gen Z and millennial consumers who value authenticity, minimalism, and emotional connection to the brands they wear. The iconic waistband isn’t just a logo; it’s a statement of confidence and identity, worn with pride and intention. Calvin Klein has mastered the art of evolving with the times while staying true to its DNA, making its underwear not only a fashion essential but a symbol of modern masculinity.” —Joseph DeAcetis, Editor at StyleLujo.com and Professor at the Fashion Institute of Technology.
TAG Heuer x New Balance Unite Craft and Speed in a Luxury Collaboration
“This collaboration between TAG Heuer and New Balance exemplifies the future of luxury—where precision engineering meets purposeful design. It’s not just about aesthetics or performance alone, but about how seamlessly technology and style can elevate the everyday experience. The understated elegance and technical mastery of both pieces reflect a new standard for modern aspiration: dynamic, disciplined, and deeply considered.” —Joseph DeAcetis, Editor at StyleLujo.com
and Professor at the Fashion Institute of Technology.
Ashley Graham x JCPenney Is the Plus-Size Fashion Revolution We’ve Been Waiting For
“Ashley Graham’s brand represents a seismic shift in the fashion industry—one that aligns perfectly with the growing demand for inclusive sizing and curve-first design. With 67% of American women wearing sizes 14–34, the market potential is not only significant but underserved. Her collaboration with JCPenney is a strategic move that taps into a consumer segment hungry for representation, style, and accessibility. As the global plus-size apparel market is projected to surpass $300 billion by 2033 (Statista, 2025), Ashley’s brand is poised to capture meaningful market share while reshaping cultural norms around beauty and fashion.”—Joseph DeAcetis, Editor at StyleLujo.com and Professor at the Fashion Institute of Technology
Inside the Engine Room of American Menswear: Why Trade Fairs Like NYC’s Are Driving the Future of Fashion
“Menswear trade fairs are entering a transformative era where physical presence and digital innovation will coexist to redefine how brands and buyers connect. As the industry evolves, I foresee artificial intelligence playing a pivotal role in enhancing buyer engagement, streamlining logistics, and personalizing outreach—while the tactile experience of feeling fabrics and assessing fit will remain irreplaceable- for now! The future of trade fairs lies in hybrid models that merge the emotional impact of in-person interaction with the efficiency of smart technology, creating a more dynamic and data-driven marketplace.”—Joseph DeAcetis, Editor at StyleLujo.com and Professor at the Fashion Institute of Technology
Golf Just Got a Streetwear Glow-Up: Inside the Johnnie Walker x Devereux ‘Spirit of the Cup’ Takeover
When golf’s fiercest rivalry landed in New York City this fall, it didn’t just bring the game—it brought the culture. As a member of the StyleLujo.com team, I had the privilege of attending one of the most buzzworthy brand collaborations of the year: Johnnie Walker x Devereux Golf’s “The Spirit of the Cup.” And let me tell […]
Holiday Gift Guide 2025: The Best Wines to Gift (and Sip) This Season
“This holiday season, wine gifting is all about intentionality and experience. We’re seeing a surge in demand for grower Champagnes, natural reds, and low-ABV spritzes — bottles that reflect both craftsmanship and conscious living. Consumers are gravitating toward wines with a story: biodynamic vineyards, sustainable packaging, and labels that feel as curated as the wine itself. Whether it’s a bold Cabernet from Napa or a sparkling rosé from Provence, the best wines of 2025 are those that elevate the moment and spark connection.” — Joseph DeAcetis, Editor at StyleLujo.com
Inside the Legacy: How Gerald Charles Is Redefining Swiss Watchmaking One Icon at a Time
“ In 2025, Geneva Watch Days continues to affirm its place as the premier showcase for haute horlogerie—where legacy, innovation, and craftsmanship converge. When investing in a high-end timepiece, discerning collectors should consider three essential pillars: aesthetic originality, mechanical excellence, and brand provenance. These elements not only define the watch’s intrinsic value but also its enduring cultural significance.”
— Joseph DeAcetis, Editor at StyleLujo.com and Professor at the Fashion Institute of Technology
