The Origins of Earth Day: When, Where, and How It Began Earth Day was first celebrated on April 22, 1970, in response to growing environmental concerns in the United States. It was spearheaded by Senator Gaylord Nelson, who was inspired by the student anti-war movement and sought to bring environmental issues to national attention. The…
Tag: style lujo
When Sartorial Splendor Meets Iconic Design: Why KITON x Cassina Stole Milan Design Week
As a longtime observer of craftsmanship, sartorial excellence, and design innovation, I’ve walked through the grand halls of Milan Design Week more times than I can count. But this year, one particular unveiling stopped me in my tracks—and left a lasting impression that will live rent-free in my editorial memory: the collaboration between Kiton and Cassina. My relationship…
Feel the Force: BoxLunch Drops Exclusive Star Wars Collectibles That Give Back
In a galaxy not so far away, your love of Star Wars can now help feed the hungry — literally BoxLunch, the beloved pop culture retailer known for its meticulously curated merchandise, is turning fandom into a force for good. With the launch of its newest line of Star Wars collectibles, BoxLunch brings together the thrill…
FRAME 2025: The California-Cool Brand Redefining American Menswear—With Global Gen Z in Its Sights
As a menswear expert and professor at the Fashion Institute of Technology, I’ve watched FRAME evolve from a niche denim label into one of the most quietly influential American fashion houses of our time. Launched in 2012 by Jens Grede and Erik Torstensson in Los Angeles, FRAME quickly gained traction for its European tailoring sensibility…
Michael B. Jordan Just Changed the Game with GAP — Here's Why Everyone's Talking About It
Michael B. Jordan and GAP: A Cultural Power Move When the news dropped that Michael B. Jordan would be collaborating with GAP, the internet lit up. This isn’t just another celebrity-brand pairing. This is a strategic alignment of cultural impact, modern masculinity, and streetwise sophistication — all wrapped in GAP’s timeless American aesthetic. For a…
Revolutionizing Camouflage: melin Teams Up with Realtree® and Country Superstar Dustin Lynch for a Game-Changing Collection
MELIN has just raised the bar in outdoor performance headwear with the launch of a groundbreaking collaboration with Realtree®, the industry leader in camouflage pattern design. The iconic partnership brings together two brands known for pushing boundaries in their respective fields, crafting a collection of hats that combine Realtree®’s legendary camo designs with melin’s innovative, high-performance HYDRO Collection. At the forefront…
World Record-Breaking E-Bike Shocks the Industry: This Electric Motorcycle Just Rode Over 310 Kilometers Without a Single Recharge
If you still think electric motorcycles can’t compete, think again. Verge Motorcycles just obliterated expectations—and the Guinness World Record—by completing a jaw-dropping 310.689-kilometer (193-mile) ride on a single charge. The journey, completed on March 22, 2025, through the bustling traffic zones of London’s M25, marks a major milestone not just for Verge, but for the future of…
The Domino Effect: How TOD’S is Rewriting Luxury Fashion for Gen Z
As the menswear editor of StyleLujo.com, I’m constantly watching how legacy houses evolve to meet the style codes of a new generation. This spring, the spotlight is on TOD’S, the iconic Italian luxury label known for its rich heritage of craftsmanship and quiet elegance. In a moment of evolution that feels both authentic and revolutionary, the brand…
5 Must-Have SS25 Menswear Picks That'll Elevate Your Wardrobe in an Instant
The SS25 season marks a significant revival for American menswear, which is making a bold comeback with a fresh, modern edge. After years of looking to European and South American influences for inspiration, American fashion is now standing strong on its own, reclaiming its identity with unique designs that combine timeless Americana with forward-thinking innovation.…
Maluma x Dolce & Gabbana: How Celebrities Are Rewriting the Playbook on Luxury Brand DNA
Redefining Brand DNA: Celebrities and Luxury Menswear In the ever-changing landscape of pop culture, luxury menswear has become more than just a fashion statement—it’s a key ingredient in the personal brand of many male celebrities. As they continue to push boundaries in music, film, and entrepreneurship, these stars are utilizing high-end fashion to solidify their…
