Ralph Lauren: A Virtual Store Experience That Will Change Shopping Forever
RALPH LAUREN REINVENTS THE HOLIDAY SEASON WITH A DIGITAL-FIRST APPROACH. This holiday season, Ralph Lauren is focused on pivoting their approach. Given the nature of the world people are living in now, Ralph Lauren is re-thinking the global its holiday strategy by creating a holistic, digital-first approach— to bring the season to life in a unique, heartfelt and innovative way. The brand has launched first-to-market Snapchat logo scan feature for apparel to create a series of unique virtual programs across all touch points to engage consumers in new ways during the Holiday Season and beyond.