Eton Shirts: A Legacy of Excellence and Innovation – Unveiling Their New Global Retail Concept
Eton, the renowned Swedish shirtmaker, has long been celebrated for its impeccable craftsmanship and innovative approach to men’s shirting since its founding in 1928. In an exclusive interview, Eton’s CEO, David Thörewik, discusses the brand’s latest milestone: the unveiling of their new flagship store in Manhattan, designed to offer a hospitality-driven, luxury shopping experience. As the company expands its product line and moves production beyond Sweden, Eton remains committed to its legacy of creating timeless, high-quality garments while embracing the next generation of style-conscious customers. This is more than just a shirt; it’s a statement of enduring excellence.