Montauk’s Hottest Summer Launch: JoJo Fletcher Brings the Heat to OFFSHORE’s Star-Studded Opening

“Montauk has always held a special place in the summer landscape, but OFFSHORE Montauk takes it to the next level,” said Joseph DeAcetis, Editor at StyleLujo.com. “From its elevated design and wellness-driven amenities to its unbeatable oceanfront views, it perfectly captures the spirit of Montauk—effortlessly cool, endlessly inviting, and undeniably luxurious. It’s a must-visit for Summer 2025.”

Montauk: Where Surf Culture Meets Timeless Style—Adam Mar’s Unique Approach to Menswear

Montauk’s untamed beauty, rich history, and deep-rooted surf culture serve as the perfect backdrop for Adam Mar’s menswear brand, which seamlessly blends the raw spirit of coastal living with modern sophistication. In my latest editorial, I explore how Mar has drawn inspiration from Montauk’s rugged coastline and surf heritage to create a collection that captures both laid-back, effortless style and refined craftsmanship. From his flagship store in Montauk, where surfers and fashion enthusiasts converge, to his AW24 collection that merges surf nostalgia with contemporary design, Adam Mar is carving a distinct space in the world of menswear, all while staying true to his Montauk roots.