Hublot’s Star-Studded Evolution: How Brand Ambassadors Like Maxime Plescia-Buchi Are Shaping the Luxury Watchmaker’s Style
Over the past decade, Hublot has masterfully leveraged its brand ambassador strategy to elevate its status in the luxury watch market, with notable partnerships spanning various high-profile personalities. The latest addition to this illustrious lineup, renowned tattoo artist and typographer Maxime Plescia-Buchi, exemplifies Hublot’s commitment to blending art and horology. His collaboration on the new Spirit of Big Bang Sang Bleu collection—featuring innovative designs in blue ceramic and King Gold—reflects both his artistic vision and Hublot’s dedication to pushing the boundaries of traditional watchmaking. This partnership not only enhances Hublot’s appeal to collectors and enthusiasts but also reinforces its reputation as a leader in luxury and innovation.