Montauk: Where Surf Culture Meets Timeless Style—Adam Mar’s Unique Approach to Menswear
Montauk’s untamed beauty, rich history, and deep-rooted surf culture serve as the perfect backdrop for Adam Mar’s menswear brand, which seamlessly blends the raw spirit of coastal living with modern sophistication. In my latest editorial, I explore how Mar has drawn inspiration from Montauk’s rugged coastline and surf heritage to create a collection that captures both laid-back, effortless style and refined craftsmanship. From his flagship store in Montauk, where surfers and fashion enthusiasts converge, to his AW24 collection that merges surf nostalgia with contemporary design, Adam Mar is carving a distinct space in the world of menswear, all while staying true to his Montauk roots.
How WSG’s Acquisition of Von Dutch is Reviving an Iconic Y2K Brand for Modern Streetwear
In the ever-evolving landscape of fashion, brand acquisitions have become a pivotal strategy for growth and innovation. The history of such acquisitions traces back to the early 20th century, but none have been as influential as Bernard Arnault’s visionary leadership at LVMH, transforming it into a luxury powerhouse through strategic brand integrations. Today, the recent acquisition of Von Dutch by WSG marks a significant moment for the iconic Y2K brand, once known for its rebellious spirit and celebrity trucker hats. Under the new leadership of brand director Meryam K., Von Dutch is poised for a modern revival, blending its heritage with contemporary trends, and positioning itself for a fresh, culturally relevant market segment. This resurgence signals a new chapter, where collaboration, innovation, and storytelling will reignite the flames of its bold legacy.
Gear Up in Style: Snaps Clothing Tailgater Collection is the Gen Z Must-Have for Football Season
As football season kicks off, so does the demand for stylish, game-day apparel, and Snaps Clothing’s new Tailgater Collection delivers in every way. Combining Western-inspired fashion with performance-driven features, the collection offers vibrant, comfortable, and durable pearl snap shirts in school colors, perfect for tailgating or cheering in the stands. With its focus on quality fabrics, modern style, and a nod to tradition, this collection is the must-have gear for Gen Z fans who want to show their team spirit while staying on-trend.
Milan Fashion Week SS25: Redefining Menswear for a New Era
The Spring/Summer 2025 menswear collections at Milan Fashion Week showcased a dynamic fusion of traditional tailoring and modern aesthetics, reflecting the evolving tastes of today’s consumer. Designers embraced fluid silhouettes and luxurious fabrics, including lightweight linens and textured wools, while incorporating vibrant colors and bold prints that captured the essence of summer. The collections highlighted inclusivity, featuring diverse models and catering to a range of body types, reinforcing the message that fashion is for everyone. With an emphasis on sustainability, many brands integrated eco-friendly materials and innovative techniques, appealing particularly to the discerning Gen Z audience that seeks authenticity and fresh perspectives. This season not only celebrated craftsmanship and creativity but also marked a pivotal moment in menswear as it adapts to the demands of a new generation, prioritizing style, comfort, and responsibility.
Hispanic History Month 2024: Celebrating the Rich Legacy of LATINX Culture And Fashion in the USA
As we celebrate Hispanic Heritage Month, it’s important to recognize the deep roots and profound impact of LATINX culture in shaping the United States. From the founding of St. Augustine, the oldest city in the U.S., to the vibrant influence of LATINX music, cuisine, and fashion, Hispanic contributions are woven into the very fabric of American life. With over $2.8 trillion in annual revenue, the LATINX market is a powerful force, shaping industries and inspiring creative movements. As the president of POTRO, I take pride in being part of this dynamic cultural narrative, celebrating the past while driving the future of LATINX fashion forward.
The Evolution of Menswear: A Look Back at NYC’s First Menswear Runway to SS25 Trends
The Spring/Summer 2025 menswear collections at NYFW not only showcased the latest trends in American men’s fashion but also reflected the broader cultural and technological shifts redefining the industry. From relaxed tailoring and bold prints to the rise of technical fabrics and gender-fluid styles, designers pushed the boundaries of modern menswear while staying true to functional, wearable fashion. However, the week also carried an underlying sense of change—artificial intelligence, sustainability, and the economy dominated discussions, highlighting a new era for fashion where influencers and technology increasingly shape the narrative. As we look to the future, NYFW SS25 marked a pivotal moment for menswear, blending innovation with the evolving demands of the modern man.
Back to Campus: The Evolution of American Collegiate Fashion and Nautica’s Fall 2024 Collection
As students prepare to return to campus, the intersection of fashion and academia once again takes center stage. In this feature, we explore the historical impact of collegiate style on American fashion, from the rise of preppy classics to the countercultural movements of the 1960s. We then shift focus to Nautica’s Fall 2024 collection, where the brand’s rich legacy is revitalized through a dynamic campaign featuring elite gymnast Livvy Dunne and star wide receiver Luther Burden III. With a commitment to sustainability and timeless design, Nautica’s latest offerings ensure that students not only stay on trend but also embrace the enduring spirit of campus fashion.
The Rise of Tonal Tailoring: How Dunhill’s AW 2024 Collection Defines Modern Masculinity
Dunhill’s Autumn/Winter 2024 collection, “Tonal Tailoring,” redefines modern menswear by merging the brand’s rich heritage with contemporary innovation. Under the creative direction of Simon Holloway, the collection presents a sophisticated palette of greys and blues, with impeccably crafted two- and three-piece suits in luxurious fabrics like wool cashmere flannel and Prince of Wales checks. These pieces are designed with the modern professional in mind, offering both style and practicality with cutting-edge fabric technology. Set against the backdrop of London’s Mayfair, the campaign, featuring models Adam Sattrup, Akbar Shamji, and Zhao Lei, captures the essence of Dunhill’s vision: a return to classic elegance with a modern twist, proving that timeless style is still the key to rising in the corporate world.
Exploring Cambodia with STEFANO RICCI: A Journey Through Culture, Nature, and Luxury
Stefano Ricci’s Spring/Summer 2025 collection, inspired by the rich heritage of Cambodia, epitomizes the brand’s dedication to luxury, sustainability, and the spirit of exploration. This journey, part of the SR Explorer’s “Mission Cambodia,” captures the essence of Khmer culture through collaborations with legendary photographer Steve McCurry, highlighting the timeless beauty of Cambodia’s landscapes and architecture. Each piece in the collection, crafted in-house from the finest materials, reflects Stefano Ricci’s legacy of excellence and unparalleled craftsmanship. With record revenues in 2023, the brand continues to invest in strategic growth, sustainability projects like reforesting degraded areas, and partnerships with organizations such as Wild Earth Allies to support conservation efforts. Led by CEO Niccolò Ricci and Creative Director Filippo Ricci, Stefano Ricci remains at the pinnacle of luxury menswear, merging traditional elegance with modern values for the discerning modern explorer.
Mens Runway SS25: Digital Intelligence Reveals Tremendous Opportunities With Big Revenue Rewards
At a time when artificial intelligence is developing rapidly, with no end in sight, while bringing its benefits it also raises significant doubts and concerns about its use. Artisanal intelligence will be a very useful at the center of the apparel development process. The dialogue between artisanal feel and digital intelligence reveals new opportunities and expressions, where distinct elements, languages, and tools coexist and fuse in a new augmented reality: this is a future of style that is already here and now, emerging in its integrated flow of creativity and innovation, tradition and transformation.