A new wave of nationalism is emerging in the fashion world—one deeply rooted in politics and swiftly accelerating to craftsmanship, heritage, and a deep appreciation for American-made goods. As Gen Z consumers increasingly seek authenticity and locally produced items, the menswear industry is responding with a surge in domestically crafted products that blend tradition with…
Tag: Made in USA
Vortic Reaffirms America’s Timekeeping Heritage with Sister Brand Colorado Watch Company
By Matt Gulielmi | Published: September 27, 2023 Vortic, the America-first watchmaker out of Colorado leans into the success of their main-line heritage timepieces with their spinoff label Colorado Watch Company. I got to meet with co-founder RT Custer for a tour of their Fort Collins facility to see how they wield century-old engineering to…
