Why The Regulars Might Be the Most Important Racquet Sports Brand You Haven’t Tried Yet

Why The Regulars Might Be the Most Important Racquet Sports Brand You Haven’t Tried Yet

The Regulars: A Brand That’s Not Just Playing the Game—It’s Changing It As someone who’s spent years immersed in the world of racquet sports—whether coaching, competing, or simply obsessing over gear—I’ve seen countless brands come and go. But when I first got wind of The Regulars, something felt different. This wasn’t just another activewear label trying…

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Calvin Klein’s AW25 Menswear Is Gen Z’s Uniform of Cool—And NYC Is Its Playground

Calvin Klein’s AW25 Menswear Is Gen Z’s Uniform of Cool—And NYC Is Its Playground

Photography by Penelope Peralta The Calvin Klein Code: Minimalism, Sex Appeal, and Now, Gen Z Swagger Calvin Klein has always been more than a fashion label—it’s a cultural mirror, a provocateur, and a master of reinvention. From its inception in 1968, the brand has consistently pushed boundaries, defined eras, and captured the zeitgeist with a…

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Chloé Winter 2025 Campaign: Grace Hartzel Channels 1970s Riviera Glamour

Chloé Winter 2025 Campaign: Grace Hartzel Channels 1970s Riviera Glamour

Chloé has revealed its Winter 2025 campaign, starring Grace Hartzel and photographed by David Sims in the South of France. More than a seasonal debut, the campaign reflects Chemena Kamali’s vision for the house: a return to Chloé’s free-spirited roots, captured through a cinematic lens that speaks to both heritage and modernity. The French Riviera…

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Michael Kors Just Crowned JC-T as the Face of Fall—The Global Fashion Power Move Everyone’s Talking About

Michael Kors Just Crowned JC-T as the Face of Fall—The Global Fashion Power Move Everyone’s Talking About

The Rise of the 2025 Brand Ambassador: A Global Power Play Luxury brands in 2025 are no longer just selling products—they’re selling personas. From Henry Cavill for Longines to Cate Blanchett for Uniqlo, the industry’s biggest names are aligning with stars who embody their values, aesthetics, and global ambitions2. These partnerships are more than just…

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PUMA Suede Reborn: How a 200-Year-Old British Tannery and a Global Sportswear Giant Are Winning Over Gen Z

PUMA Suede Reborn: How a 200-Year-Old British Tannery and a Global Sportswear Giant Are Winning Over Gen Z

As someone who has spent years immersed in the fashion industry—analyzing trends, decoding brand strategies, and watching the pendulum swing between hype and heritage—I can say with confidence that PUMA’s AW 2025 Suede drop is more than just a product launch. It’s a cultural moment. A strategic masterstroke. And a reminder that true relevance isn’t built…

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