Tag: Luxury

The Rise Of The Metaverse: Where Crypto, NFT And Luxury Brands Merge

While a decade ago, it would have sounded like something out of a sci-fi action movie, the metaverse has become a bonafide part of the modern world. 2021, in particular, saw meta-mania fully grip the business sector, with Facebook announcing metaverse-focused projects and a slew of content relating to the metaverse being released. Metaverse 2022: No longer the setting of a sci-fi epic, the metaverse is becoming as real as the material world. But what is the metaverse?

How Luxury Fashion And Lifestyle Brands Can Leverage Technology In 2021

As time goes by, it’s becoming more evident than ever before, that any brand not leveraging technology will be left behind. In a word, the aesthetic universal codes in business strategy have drastically transformed. For instance, in 2020, with the onset of COVID-19; the need for businesses to reach consumers from home- without an in-person experience, is a testament to the luxury fashion metamorphosis period the industry is experiencing first hand.

Messaging And Marketing Automation: Here’s How Luxury Brands Are Hacking Growth In A New Customer Era

Like everything living thing, growth occurs in all facets of human endeavor. This growth is a result of change across systems and sectors. The marketing mix that worked for luxury brands in the past is certainly not the same for today’s customer era. In a word, the nature of consumer needs has changed. In response to this, the marketing efforts are increasingly geared towards addressing the real needs of the target audience. The emphasis has moved from product features to how these features address the needs of the target audience. By doing this, luxury brands like Gucci and Chanel are able to appeal to the emotions and desires of the audience, especially on the luxury side of things.