Inside NovaMen’s Explosive New Winter Drop: D Smoke and Kordell Beckham Bring Style and Soul to the Season
NovaMen’s Winter ‘24 campaign is a bold fusion of music and menswear, featuring Grammy-nominated rapper D Smoke and Love Island winner Kordell Beckham. Set in an intimate, after-hours blues bar, the campaign explores themes of friendship, authenticity, and style, offering a fresh take on winter essentials tailored for Gen Z and millennial men. From knitted vests to tailored jackets, each piece reflects NovaMen’s commitment to versatile, on-trend design that resonates with today’s fashion-forward audience. With a mix of muted tones and standout details, this collection speaks to those who appreciate style with substance.