Montauk: Where Surf Culture Meets Timeless Style—Adam Mar’s Unique Approach to Menswear
Montauk’s untamed beauty, rich history, and deep-rooted surf culture serve as the perfect backdrop for Adam Mar’s menswear brand, which seamlessly blends the raw spirit of coastal living with modern sophistication. In my latest editorial, I explore how Mar has drawn inspiration from Montauk’s rugged coastline and surf heritage to create a collection that captures both laid-back, effortless style and refined craftsmanship. From his flagship store in Montauk, where surfers and fashion enthusiasts converge, to his AW24 collection that merges surf nostalgia with contemporary design, Adam Mar is carving a distinct space in the world of menswear, all while staying true to his Montauk roots.