How Luxury Fashion And Lifestyle Brands Can Leverage Technology In 2021

As time goes by, it’s becoming more evident than ever before, that any brand not leveraging technology will be left behind. In a word, the aesthetic universal codes in business strategy have drastically transformed. For instance, in 2020, with the onset of COVID-19; the need for businesses to reach consumers from home- without an in-person experience, is a testament to the luxury fashion metamorphosis period the industry is experiencing first hand.
How Lifestyle, Beauty, And Fashion E-Commerce Brands Can Raise Funds In 2021
![MELBOURNE, AUSTRALIA - MARCH 10: A model walks the runway in a design by Balenciaga during the Gala ... [+] WIREIMAGE](https://euytenoh5xm.exactdn.com/wp-content/uploads/2021/02/960x01-7-683x1024.jpg?strip=all&lossy=1&ssl=1)
In the luxury fashion business, make no bones about it: funding is the engine that keeps the vehicle of the business running. More to the point, without funding, it is nearly impossible to launch brand. Many times funding is required to ignite the engine to flourish in business. If you ask the folks who own the brands, they will surely agree that funding is one of the biggest challenges they face in today’s marketplace. And when it comes to creativity, it is much easier to execute ideas when you have funds readily available. Sadly, the reverse can cripple an entire business and into the grit of the infamous chapter eleven.