Late Checkout: The Ritz-Carlton’s Groundbreaking Capsule Collection Redefines Hotel Fashion
The Ritz-Carlton’s latest collaboration with Madrid’s menswear label, Late Checkout, marks an exciting evolution in luxury hotel apparel collections, blending contemporary fashion with iconic heritage. Launching in October 2024, the nine-piece capsule collection, featuring bold graphic designs and luxe fabrics, offers a fresh, youthful take on the brand’s signature elegance. This trend of hotel-branded apparel, which began with the Ritz Paris in the early 20th century, has since become a global phenomenon, generating significant revenue each year. The allure of exclusivity, emotional connection, and high-quality design continues to attract consumers, and The Ritz-Carlton’s partnership with Late Checkout further solidifies its position as a leader in this growing market.
