Chloé AW 24 Campaign: Capturing the Heart of Gen Z with Cinematic Intimacy
Chloé’s AW 24 campaign is a masterful blend of heritage and modernity, designed to resonate with the powerful Gen Z market. Under the creative direction of Chemena Kamali, the campaign captures a cinematic intimacy, showcasing the Chloé woman—confident, authentic, and effortlessly chic—through the lens of renowned photographer David Sims. With models like Kaia Gerber and Rianne Van Rompaey embodying the brand’s timeless elegance, the collection features tailored capes, lace dresses, and signature denim, all crafted with a commitment to sustainability. Chloé’s latest campaign not only honors its storied legacy but also positions the brand at the forefront of fashion’s future, appealing to a new generation of consumers.