FRAME 2025: The California-Cool Brand Redefining American Menswear—With Global Gen Z in Its Sights
As a menswear expert and professor at the Fashion Institute of Technology, I’ve long admired FRAME for its ability to balance timeless design with cultural relevance—and the Summer 2025 menswear collection is a masterclass in that evolution. Founded in Los Angeles in 2012, FRAME began as a denim disruptor and has since matured into a full-scale American fashion house, championing sustainability, refined craftsmanship, and a distinctly West Coast ease. This latest drop sharpens the brand’s focus on Gen Z’s appetite for elevated basics—lightweight cashmere crewnecks in serene hues, precision-cut polos in breathable piqué, oversized denim with vintage soul, and tonal suede outerwear engineered for summer nights. In a moment where American-made apparel is resurging due to global trade constraints, FRAME proves that style and responsibility can walk hand in hand—creating jobs, reducing carbon footprints, and most importantly, redefining what modern luxury looks like for the next generation.
Revolutionizing Camouflage: melin Teams Up with Realtree® and Country Superstar Dustin Lynch for a Game-Changing Collection
The melin x Realtree® collaboration, brought to life by country music star Dustin Lynch, seamlessly blends iconic camouflage patterns with high-performance headwear designed for adventure. With water-repellent exteriors, antimicrobial sweatbands, and moisture-wicking liners, these hats are built for the outdoors, reflecting both functionality and style. As a passionate outdoorsman, Lynch’s involvement adds authenticity to the collection, making it the ultimate choice for anyone who values quality craftsmanship and the spirit of adventure. This partnership is a perfect celebration of the outdoors and the connection between music, style, and adventure.
The Domino Effect: How TOD’S is Rewriting Luxury Fashion for Gen Z
As the menswear editor of StyleLujo.com, I’m always on the lookout for moments in fashion that not only celebrate heritage but also speak to the needs and desires of today’s generation. TOD’S has struck a powerful chord with The Domino Effect campaign, blending the rich legacy of Italian craftsmanship with the bold, expressive energy of Gen Z. With the introduction of the sleek Domino Bag and the collaboration with model Vittoria Ceretti, TOD’S has redefined what luxury means in 2025 — making it accessible, stylish, and deeply personal for the modern consumer. It’s a perfect balance of tradition and innovation, and I can’t think of a more exciting way for TOD’S to engage a new generation while staying true to its iconic roots.
5 Must-Have SS25 Menswear Picks That’ll Elevate Your Wardrobe in an Instant
This SS25 season, menswear is all about blending iconic style with modern trends and sustainable innovation. Todd Snyder’s relaxed knit polo in soft cream, sage, and pink offers a chic, breathable option for laid-back looks, while Everlane’s eco-friendly button-down polo combines organic cotton with moisture-wicking COOLMAX technology to keep you cool in the heat. Madewell’s vintage-inspired Johnny-Collar cotton polo brings a classic touch with blue vertical stripes, and Aime Leon Dore’s nautical red and blue rugby sweater delivers timeless charm with a Mediterranean flair. These pieces are perfect for any man looking to upgrade his wardrobe with style, comfort, and sustainability.
Maluma x Dolce & Gabbana: How Celebrities Are Rewriting the Playbook on Luxury Brand DNA
Maluma has redefined what it means to be a global superstar, seamlessly blending music, fashion, and personal branding in a way that sets him apart from his peers. His recent collaboration with Dolce & Gabbana for his March 2025 performance at the Accor Arena in Paris exemplifies his ability to elevate his image through luxury menswear. Wearing a Sicilia-fit wool double-breasted pinstripe suit from the FW25 collection, styled by @stephanieescobar_, Maluma didn’t just wear the brand—he embodied it. His impeccable style, paired with his undeniable charisma, speaks to both men and women, cementing his place as a cultural icon whose appeal transcends the boundaries of music and fashion alike.
Derek Rose Summer 2025: Escape into the Midnight Jungle with Luxe Leisurewear Like Never Before
Derek Rose’s Summer 2025 collection, Midnight Jungle, redefines luxury leisurewear with vibrant prints, luxurious fabrics, and effortless elegance. Featuring exclusive hand-painted designs and breathable linen, this collection is the ultimate travel companion, perfect for those who seek comfort, style, and relaxation in every moment. Whether lounging at home or jetting off to a tropical destination, Derek Rose ensures you look and feel your best all season long.
Berluti’s 130th Anniversary: How Lee Junho Is Shaping the Future of Luxury Menswear
In celebration of Berluti’s 130th anniversary, the luxury fashion house has appointed Korean actor and 2PM member Lee Junho as its brand ambassador. His impeccable style, versatility, and global appeal perfectly align with Berluti’s legacy of craftsmanship and timeless elegance, marking the beginning of an exciting new chapter for the brand. As an ambassador, Junho embodies the seamless blend of tradition and modernity, showcasing the evolution of luxury menswear in 2025 and beyond.
Revolution Begins with One: adidas Originals Unveils ‘The Original’ for Spring/Summer 2025
As a menswear fashion editor and professor at NYC’s Fashion Institute of Technology, I’ve always admired how adidas Originals seamlessly blends its cultural legacy with forward-thinking design, and their Spring/Summer 2025 campaign, “The Original,” is no exception. By spotlighting iconic silhouettes like the Superstar II, Handball Spezial, and Samba OG, adidas reaffirms its influence on both fashion and culture. The campaign’s central message—that true revolutionary change starts with one—resonates deeply, especially in an era where individuality and authenticity are at the forefront of design. The collaboration with director Thibaut Grevet amplifies this vision, capturing the essence of what it means to be truly original through a cinematic lens that ties sport, music, and fashion together in a powerful narrative. It’s a testament to how a single creation can inspire countless others, and a reminder that, in fashion, it only takes one to spark a movement.
Tod’s Reinvents Luxury with Digital Passports: A Sneak Peek into the Future of Fashion!
od’s is stepping into the future of luxury with the launch of the My Gommino Digital Product Passport (DPP), a groundbreaking initiative that merges traditional craftsmanship with cutting-edge technology. Through a partnership with Aura Blockchain Consortium and Temera, Tod’s is offering a personalized, traceable experience for customers of its iconic driving shoes. Each pair of My Gommino now includes an embedded NFC chip, allowing owners to verify authenticity, trace the product’s journey, and access exclusive content about the artisans behind the craftsmanship. Beyond this, the DPP enhances the customer experience with personalized in-store perks, extended warranties, and VIP access to exclusive events. By embracing blockchain, Tod’s is not just ensuring product authenticity but offering a transparent and immersive journey that connects consumers more deeply with the brand’s rich heritage and luxurious offerings.
How Texas Hold’em Players Use Style to Gain an Edge & Intimidate Opponents
Poker fashion has changed over the years. The early 2000s saw a wave of players in hoodies, sunglasses, and sports jerseys. By 2010, many high-profile professionals shifted to more polished looks. Players like Daniel Negreanu and Marcel Luske started wearing suits at final tables. Televised events played a role in this transition. Players saw the […]
