Hispanic History Month 2024: Celebrating the Rich Legacy of LATINX Culture And Fashion in the USA
As we celebrate Hispanic Heritage Month, it’s important to recognize the deep roots and profound impact of LATINX culture in shaping the United States. From the founding of St. Augustine, the oldest city in the U.S., to the vibrant influence of LATINX music, cuisine, and fashion, Hispanic contributions are woven into the very fabric of American life. With over $2.8 trillion in annual revenue, the LATINX market is a powerful force, shaping industries and inspiring creative movements. As the president of POTRO, I take pride in being part of this dynamic cultural narrative, celebrating the past while driving the future of LATINX fashion forward.