Will AR And VR Fashion Campaigns Be The Future of Fashion Advertising?
Coach will be launching “Find Your Coverage,” a campaign featuring virtual human, model, and digital creator imma and Coach Family Lil Nas X, Camila Mendes, Youngji Lee, Kōki, and Wu Jinyan. Set in a virtual universe, the campaign introduces the Coach Spring collection within a story about finding the courage to discover what it means to be real in your own way.