Brunello Cucinelli’s FW25 Menswear Is a Masterclass in Quiet Power—Here’s Why It’s the Most Elegant Collection of the Season

Brunello Cucinelli’s FW25 Menswear Is a Masterclass in Quiet Power—Here’s Why It’s the Most Elegant Collection of the Season

Brunello Cucinelli FW25 Menswear—Anamnesis and the Art of Remembering Elegance In an era where fashion often chases novelty, Brunello Cucinelli’s Fall/Winter 2025 menswear collection dares to look inward. Titled Anamnesis—a nod to ancient Greek philosophy and the recollection of eternal truths—the collection is a meditation on identity, memory, and the enduring values of menswear. Cucinelli doesn’t…

Save Article

Helmut Lang FW25: Can the Brand That Defined Minimalism Still Lead the Conversation?

Helmut Lang FW25: Can the Brand That Defined Minimalism Still Lead the Conversation?

 Helmut Lang FW25—A Study in Restraint, Relevance, and Reinvention When Helmut Lang launched his eponymous label in Vienna in 1986, he didn’t just create clothes—he created a new visual language. By the late ’90s, Lang had become the architect of fashion minimalism, stripping away excess and injecting utilitarian clarity into a landscape dominated by opulence.…

Save Article

Roger Dubuis Just Reinvented the Chronograph—And It’s a Mechanical Masterpiece in Motion

Roger Dubuis Just Reinvented the Chronograph—And It’s a Mechanical Masterpiece in Motion

A Chronograph That Dares to Be Different Roger Dubuis has never been one to follow the rules—and with the new Excalibur Spider Flyback Chronograph, the Maison doesn’t just bend tradition, it re-engineers it. This is not your average chronograph. It’s a full-throttle expression of high horology, certified by the Geneva Seal and built around an integrated…

Save Article

Behind the Seams: How One Estonian Designer Is Stitching Sustainability Into Fashion’s Future

Behind the Seams: How One Estonian Designer Is Stitching Sustainability Into Fashion’s Future

In an industry often driven by spectacle and speed, Estonian designer Sandra Luks is quietly redefining what it means to create with intention. Her eponymous brand, LUKS., is not just a label—it’s a philosophy rooted in precision, emotion, and environmental responsibility. Sandra’s journey is anything but conventional. After leaving medical school in 2012 to pursue…

Save Article

This Menswear Collection Was Inspired by WWII Fighter Pilots—and It’s Absolutely Jaw-Dropping

This Menswear Collection Was Inspired by WWII Fighter Pilots—and It’s Absolutely Jaw-Dropping

In an era where fashion often leans toward the ephemeral, Gieves & Hawkes’ Autumn/Winter 2025 collection, Eyes in the Sky, offers a compelling counterpoint: a meditation on permanence, purpose, and the quiet dignity of historical reflection. Rooted in the legacy of WWII fighter pilots, the collection draws from real narratives—those of Squadron Leader Dick Churchill and…

Save Article

KITON AW 2025 Is the Ultimate Power Move: Why America’s Wealthiest Men Are Suited for Sartorial Greatness Again

KITON AW 2025 Is the Ultimate Power Move: Why America’s Wealthiest Men Are Suited for Sartorial Greatness Again

All photography courtesy of Kiton As Editor of StyleLujo.com and Menswear Professor at the Fashion Institute of Technology, I’ve never been more enthused—or more convinced—that we’re standing at a critical inflection point in American menswear. Kiton’s AW 2025 collection marks a shift toward purpose-driven style. There’s a noticeable return to sharper silhouettes and clean tailoring, which feels…

Save Article

Moncler’s Frosty Revolution: Why Gen Z Is Melting the Old Rules of Luxury Fashion 

Moncler’s Frosty Revolution: Why Gen Z Is Melting the Old Rules of Luxury Fashion 

Luxury fashion is no longer just about exclusivity—it’s about relevance. As Gen Z and global consumers demand authenticity, adaptability, and experience-driven design, heritage brands like Moncler face a pivotal moment: evolve or risk irrelevance. As editor of StyleLujo.com and a professor of menswear at the Fashion Institute of Technology, I’ve witnessed firsthand the seismic shift shaking up…

Save Article