PUMA x KidSuper AW 2025: The Football-Inspired Fashion Drop That’s Redefining Streetwear Cool

PUMA x KidSuper AW 2025: The Football-Inspired Fashion Drop That’s Redefining Streetwear Cool

As Editor of StyleLujo.com and Instructor at the Fashion Institute of Technology, I’ve spent years dissecting the anatomy of a successful fashion collaboration. And let me be clear: the PUMA x KidSuper AW 2025 collection, titled “The Gaffers,” isn’t just another seasonal drop. It’s a cultural playbook. A visual manifesto. A bold, expressive celebration of football culture, creative identity,…

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MICHAEL KORS TAKES ROME: Suki Waterhouse, Logan Lerman, and the Campaign That’s Redefining Luxury Fashion

MICHAEL KORS TAKES ROME: Suki Waterhouse, Logan Lerman, and the Campaign That’s Redefining Luxury Fashion

In a season defined by cinematic storytelling and unapologetic glamour, Michael Kors delivers a Fall 2025 campaign that transforms fashion into a narrative of elegance, rebellion, and timeless allure—anchored by the magnetic presence of Suki Waterhouse and Logan Lerman in Rome. There are campaigns, and then there are moments. The Michael Kors Fall 2025 campaign is…

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AMIRI’s FW25 Campaign Is a Hollywood Dreamscape—and It’s a Love Letter to Hollywood Noir

AMIRI’s FW25 Campaign Is a Hollywood Dreamscape—and It’s a Love Letter to Hollywood Noir

In the ever-evolving landscape of American menswear, few designers have managed to distill the essence of a city into a brand quite like Mike Amiri. With the launch of the AMIRI Autumn-Winter 2025 campaign, the designer once again proves why his vision of fashion—rooted in the grit and glamour of Los Angeles—is not only uniquely American,…

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ERL’s Black & Brown Vamps Are the Skate Shoe Drop AW25 Didn’t Know It Needed—but Can’t Ignore

ERL’s Black & Brown Vamps Are the Skate Shoe Drop AW25 Didn’t Know It Needed—but Can’t Ignore

In a season where streetwear is leaning harder into heritage and subcultural storytelling, ERL’s FW25 release of the Black and Brown Vamps lands like a cultural mic drop. Designed by Eli Russell Linnetz, the creative force behind ERL, this chunky skate shoe is more than just footwear—it’s a tactile tribute to Venice Beach, a nod…

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Heritage Reimagined: Barbour and Kaptain Sunshine Fuse British Utility with Japanese Craft for AW25

Heritage Reimagined: Barbour and Kaptain Sunshine Fuse British Utility with Japanese Craft for AW25

Barbour and Kaptain Sunshine Reunite for AW25 With a Collection That Redefines Modern Adventurewear When British heritage meets Japanese craftsmanship, the result is nothing short of iconic. On August 27th, 2025, Barbour and Kaptain Sunshine unveiled their second collaboration—a capsule collection that fuses rugged utility with refined design, and it’s already sending shockwaves through the…

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Versace’s AW25 Menswear Is a Silk-Clad Rebellion—and You’ll Want Every Piece 

Versace’s AW25 Menswear Is a Silk-Clad Rebellion—and You’ll Want Every Piece 

Versace’s Fall/Winter 2025 menswear collection is a masterclass in bold elegance, where silk shirting takes center stage as both a style statement and a cultural symbol. Long known for its sensuality and graphic punch, Versace silk evolves this season into a unisex emblem of confidence—cut across tailored suits, denim, and eveningwear. Saturated colorways and unapologetic…

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Christina Ricci x Betsey Johnson Just Dropped the Fall Collection You Didn’t Know You Needed 

Christina Ricci x Betsey Johnson Just Dropped the Fall Collection You Didn’t Know You Needed 

In a collaboration that feels both inevitable and electric, Christina Ricci and Betsey Johnson have joined forces to launch a Fall 2025 collection that’s equal parts nostalgic and rebellious. Dropping today, the campaign is a love letter to the misfits, the dreamers, and the kids who never quite fit in—and never wanted to. Ricci, the…

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Why Every Cool Guy in Paris and NYC Is Obsessed with This Spanish Streetwear Brand

Why Every Cool Guy in Paris and NYC Is Obsessed with This Spanish Streetwear Brand

Brand Origins: From Spain to the Streets of the World Pull&Bear was born in 1991 in Narón, Galicia, Spain, as part of the Inditex Group, the fashion powerhouse behind Zara, Bershka, and more. Originally launched as a men’s fashion brand, Pull&Bear quickly evolved to include womenswear and now caters to a global youth audience across more than 200 markets. What makes Pull&Bear stand…

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