FRAME 2025: The California-Cool Brand Redefining American Menswear—With Global Gen Z in Its Sights

FRAME 2025: The California-Cool Brand Redefining American Menswear—With Global Gen Z in Its Sights

As a menswear expert and professor at the Fashion Institute of Technology, I’ve watched FRAME evolve from a niche denim label into one of the most quietly influential American fashion houses of our time. Launched in 2012 by Jens Grede and Erik Torstensson in Los Angeles, FRAME quickly gained traction for its European tailoring sensibility…


Save Article

FRAME Men’s Spring 2025 Collection: The Ultimate Wardrobe Upgrade for Modern Men

FRAME Men’s Spring 2025 Collection: The Ultimate Wardrobe Upgrade for Modern Men

Founded in 2012 in Los Angeles by Jens Grede and Erik Torstensson, FRAME has become synonymous with modern sophistication. Originally celebrated for its handcrafted denim, FRAME has since evolved into a lifestyle brand offering ready-to-wear clothing and accessories crafted from the finest natural materials. The brand’s commitment to sustainable and fair manufacturing practices has solidified…


Save Article

Black Friday/Cyber Monday 2024: Your Ultimate Guide to the Biggest Shopping Event of the Year

Black Friday/Cyber Monday 2024: Your Ultimate Guide to the Biggest Shopping Event of the Year

Today the acronym BFCM (Black Friday Cyber Monday) has become a household name. With just two weeks until Black Friday and Cyber Monday, the countdown is on—it’s go time! These shopping holidays have become a cornerstone of the retail calendar, offering unbeatable deals on everything from tech gadgets to fashion essentials. But how did these…


Save Article