PUMA Suede Reborn: How a 200-Year-Old British Tannery and a Global Sportswear Giant Are Winning Over Gen Z
“The AW 2025 PUMA x Charles F. Stead Suede collaboration is a masterclass in heritage-driven innovation. By fusing centuries-old British craftsmanship with one of streetwear’s most iconic silhouettes, PUMA has created a product that speaks directly to Gen Z’s craving for authenticity, quality, and cultural relevance. This isn’t just a sneaker—it’s a statement about where fashion is headed.” — Joseph DeAcetis, Editor at StyleLujo.com and Instructor at the Fashion Institute of Technology
PUMA x KidSuper AW 2025: The Football-Inspired Fashion Drop That’s Redefining Streetwear Cool
“The PUMA x KidSuper AW 2025 collection is a brilliant fusion of sport and storytelling. Colm Dillane’s artistic vision transforms classic football silhouettes into wearable narratives that resonate deeply with Gen Z’s appetite for creativity, culture, and authenticity.” — Joseph DeAcetis, Editor at StyleLujo.com and Instructor at the Fashion Institute of Technology
MICHAEL KORS TAKES ROME: Suki Waterhouse, Logan Lerman, and the Campaign That’s Redefining Luxury Fashion
“Michael Kors has masterfully redefined the intersection of fashion and cinematic storytelling with his Fall 2025 campaign. By casting Suki Waterhouse and Logan Lerman against the eternal beauty of Rome, he doesn’t just showcase a collection—he crafts a narrative of modern elegance rooted in heritage and wanderlust. This campaign is a benchmark moment in luxury branding, proving that Kors understands not only how the American consumer is evolving, but how to lead that evolution with authenticity, artistry, and global resonance.” — Joseph DeAcetis, Editor at StyleLujo.com and Professor at The Fashion Institute of Technology
AMIRI’s FW25 Campaign Is a Hollywood Dreamscape—and It’s a Love Letter to Hollywood Noir
“AMIRI’s FW25 campaign is a cinematic triumph that captures the dark romanticism of Los Angeles nightlife with striking authenticity. Shot on 35mm film, the visuals evoke a pre-digital nostalgia that feels both intimate and timeless. The casting of Miles Caton, Lucky Blue Smith, and Nara Smith adds emotional depth and cultural relevance, each embodying a distinct facet of Hollywood’s allure. This campaign is a testament to how fashion can transcend clothing and become narrative-driven art.” —Joseph DeAcetis, Editor at StyleLujo.com and Professor at the Fashion Institute of Technology.
ERL’s Black & Brown Vamps Are the Skate Shoe Drop AW25 Didn’t Know It Needed—but Can’t Ignore
“ERL’s FW25 collection exemplifies the evolution of streetwear in Autumn/Winter 2025—where heritage storytelling meets sculptural innovation,” says Joseph DeAcetis, Editor at StyleLujo.com and Menswear Professor at the Fashion Institute of Technology. “The brand’s ability to channel Venice Beach’s underground culture into high-concept design speaks to a broader shift in menswear: one that values authenticity, locality, and artistic risk. ERL is not just responding to the moment—it’s helping define it.”
The Best US Open 2025 Fashion Trends to Wear On and Off the Court
The US Open 2025 is redefining court-side style with a fresh blend of athletic elegance and late-summer sophistication. This season’s standout trends—Color Pop Skort Duo, Tennis Tailoring, Sheer Elegance Layered, and Modern Prep—bring a dynamic mix of bold hues, structured silhouettes, and breezy layers that transition seamlessly from match day to city nights. “Tennis fashion is having its biggest style moment yet,” says Joseph DeAcetis, Editor at StyleLujo.com and Professor at the Fashion Institute of Technology. “These looks reflect a cultural shift where sport and luxury fashion intersect, creating a new standard for modern dressing both on and off the court.”
Brunello Cucinelli’s FW25 Menswear Is a Masterclass in Quiet Power—Here’s Why It’s the Most Elegant Collection of the Season
“With Anamnesis, Brunello Cucinelli delivers more than a seasonal offering—he presents a philosophical framework for how modern men should dress: with intention, emotional depth, and quiet confidence. This collection is a sartorial meditation on memory and identity, reminding us that true elegance lies not in spectacle, but in substance.” —Joseph DeAcetis, Editor at StyleLujo.com and Professor of Advanced Menswear at the Fashion Institute of Technology
Roger Dubuis Just Reinvented the Chronograph—And It’s a Mechanical Masterpiece in Motion
“The launch of the Excalibur Spider Flyback Chronograph marks a watershed moment in contemporary horology—where avant-garde design and mechanical innovation converge to redefine the chronograph’s role in luxury. It’s a bold declaration that the future of watchmaking lies not in imitation, but in expressive engineering.” — Joseph DeAcetis, Editor of StyleLujo.com and Professor at the Fashion Institute of Technology
This Menswear Collection Was Inspired by WWII Fighter Pilots—and It’s Absolutely Jaw-Dropping
“I see Gieves & Hawkes AW25 as emblematic of a larger shift in menswear—where heritage is no longer just preserved but reinterpreted with purpose. This season, the brand demonstrates how tailoring can serve as both a vessel for historical narrative and a tool for modern self-expression. Menswear in 2025 is increasingly task-oriented, intelligent, and emotionally resonant—designed not just to impress, but to empower men to navigate their lives with clarity and conviction.” —Joseph DeAcetis, Editor at Stylelujo.com and Professor of Menswear at the Fashion Institute of Technology,
KITON AW 2025 Is the Ultimate Power Move: Why America’s Wealthiest Men Are Suited for Sartorial Greatness Again
“As Editor of StyleLujo.com and Menswear Professor at the Fashion Institute of Technology, I can unequivocally affirm that Kiton stands as a paragon of sartorial excellence in an era marked by seismic shifts in taste and values. In today’s high-stakes corporate and cultural landscape, dressing for success is no longer about conspicuous luxury—but about precision, intention, and legacy. Sartorial menswear is the silent language of leadership, signaling discipline, discernment, and aspiration. Kiton’s unwavering commitment to artisanal mastery—while deftly evolving its offerings to align with global standards of comfort, sustainability, and understated elegance—cements its role not just as a fashion house, but as a cultural institution guiding the modern man toward style-driven ascent.”
— Joseph DeAcetis, Editor at StyleLujo.com and Menswear Professor, Fashion Institute of Technology
