How Y Chroma Aims To Boost The Menswear Category For Gen X
At present, the global economic outlook continues to be unsettled. As financial, geopolitical, and other challenges weigh heavily on consumer confidence, fashion brands in the US, Europe, and China face new challenges, requiring suppliers, brands, and retailers to support contingency planning in a unified fashion. Innovative brands challenging the old guard are changing price, sustainability, and customer experience tactics. Success for new disruptors and industry leaders will likely hinge on their ability to adapt to evolving consumer preferences while navigating uncharted territory.
YUNG WYLIN Talks New Album, Fashion Deal, and His Deep Love of Good Energy
When Yung Wylin discovered Afrobeats, he recognized that those artists were on the same frequency as he was. Having originated in West Africa (mainly in Nigeria and Ghana) and making its way to the U.K. and the U.S., Afrobeats is a feel-good genre emphasizing how it makes you move. Pioneers of Afrobeats like Burna Boy and Wizkid have paved the way for newer artists by influencing and collaborating with Western pop artists worldwide. When Yung Wylin first started writing ‘Good Energy’- he was using more of a Tupac-type beat, but he soon realized that it wasn’t suitable for his message. Afrobeats, on the other hand, was a perfect fit.