MCM Blasts Off: ‘From München to Mars’ Campaign with Hollywood Star Matt Dillon at the Helm
MCM continues its tradition of pushing boundaries with the “From München to Mars” campaign, celebrating German engineering since 1976. Hollywood icon Matt Dillon leads this ambitious campaign, joined by rising star Zelda Adams and model Steph Shiu. The campaign’s centerpiece, the Diamant 3D bag, designed by Katie Chung, is available in luxurious materials like cow suede, Italian calf leather, and MCM’s classic cognac Visetos. This mission epitomizes MCM’s innovative spirit, featuring the Diamant 3D bag, Stark backpack, visionary eyewear, and futuristic ready-to-wear items. Chairperson Sung-Joo Kim emphasizes the campaign’s goal to push beyond limits, leveraging AI and new technologies for a sustainable future. Founded in 1976, MCM pioneers luxury for a new generation under Sung-Joo Kim’s leadership. With Matt Dillon at the forefront, MCM’s ‘From München to Mars’ campaign is a tribute to innovation, heritage, and the spirit of exploration.