Crafted With Cutting-Edge Material Outerwear Takes On A New Role

The Puffer Work Jacket with Hood as seen in the Private Policy Fall Winter 2020 Runway Collection COURTESY OF PRIVATE POLICY

The men’s and women’s outwear scene has certainly come a long way in the past few years with young and ambitious designs paving the way for technically advanced fabrics that balance design innovation. Sure, there are still conservative options where consumers wish to remain cautious, and rightly so, but with so many new options, the outerwear market sector has become a style wonderland with a myriad of choices both high and low. Outerwear brands and advanced technology have long joined forces to demonstrate the power of creative energy in collaboration which opens news doors for the creative force to flourish. Without a hint of regret, current product offerings seemingly challenge fixed ideas resulting in sports heritage and versatility.