Louis Vuitton’s Core Values Campaign: A Legendary Journey with Federer and Nadal
Louis Vuitton’s latest Core Values Campaign featuring tennis legends Roger Federer and Rafael Nadal is a stunning narrative of ambition, friendship, and legacy. Shot by celebrated photographer Annie Leibovitz against the majestic backdrop of Italy’s Dolomites, the campaign captures the duo reclining atop snowy peaks, symbolizing their unparalleled careers and mutual respect. Federer, with his timeless elegance and 20 Grand Slam titles, and Nadal, known for his relentless determination and 22 Grand Slam wins, embody the Maison’s commitment to excellence and resilience. More than an advertisement, the campaign reflects Louis Vuitton’s ethos: a journey beyond the physical, celebrating values of craftsmanship, determination, and shared human connection—a message as iconic as the brand itself.