Will AR And VR Fashion Campaigns Be The Future of Fashion Advertising?
Coach will be launching “Find Your Coverage,” a campaign featuring virtual human, model, and digital creator imma and Coach Family Lil Nas X, Camila Mendes, Youngji Lee, Kōki, and Wu Jinyan. Set in a virtual universe, the campaign introduces the Coach Spring collection within a story about finding the courage to discover what it means to be real in your own way.
Why Luxury Brands Collaborate With Top Artists Accompanied By Global Appeal
There are various reasons why fashion brands choose to curate a relationship with artists. Naturally, a company hires a compatible artist whose approach to creativity aligns with the brand’s mission and vision. And, on the flip side of the coin, artist management companies will reach out to fashion brands and provide sponsor incentives -that just might solidify a healthy collaboration. In truth, it is an artist’s global appeal and world concert tours that appeal to a fashion brand’s marketing team.