Chloé Winter 2025 Campaign: Grace Hartzel Channels 1970s Riviera Glamour
“Chloé’s Winter 2025 campaign is a striking meditation on cinematic storytelling and sartorial heritage. The interplay of 1970s Riviera glamour and modern sensuality speaks to a deeper cultural narrative—one that celebrates individuality, rebellion, and timeless elegance. Grace Hartzel’s magnetic presence, paired with David Sims’ evocative lens, brings Chemena Kamali’s vision to life in a way that feels both intimate and expansive. It’s a campaign that doesn’t just showcase fashion—it captures a mood, a moment, and a mindset.” —Joseph DeAcetis, Editor at StyleLujko.com and Professor at the Fashion Institute of Technology.
Chloé AW 24 Campaign: Capturing the Heart of Gen Z with Cinematic Intimacy
Chloé’s AW 24 campaign is a masterful blend of heritage and modernity, designed to resonate with the powerful Gen Z market. Under the creative direction of Chemena Kamali, the campaign captures a cinematic intimacy, showcasing the Chloé woman—confident, authentic, and effortlessly chic—through the lens of renowned photographer David Sims. With models like Kaia Gerber and Rianne Van Rompaey embodying the brand’s timeless elegance, the collection features tailored capes, lace dresses, and signature denim, all crafted with a commitment to sustainability. Chloé’s latest campaign not only honors its storied legacy but also positions the brand at the forefront of fashion’s future, appealing to a new generation of consumers.