Tag: Brands

How Luxury Fashion And Lifestyle Brands Can Leverage Technology In 2021

As time goes by, it’s becoming more evident than ever before, that any brand not leveraging technology will be left behind. In a word, the aesthetic universal codes in business strategy have drastically transformed. For instance, in 2020, with the onset of COVID-19; the need for businesses to reach consumers from home- without an in-person experience, is a testament to the luxury fashion metamorphosis period the industry is experiencing first hand.

How Lifestyle, Beauty, And Fashion E-Commerce Brands Can Raise Funds In 2021

In the luxury fashion business, make no bones about it: funding is the engine that keeps the vehicle of the business running. More to the point, without funding, it is nearly impossible to launch brand. Many times funding is required to ignite the engine to flourish in business. If you ask the folks who own the brands, they will surely agree that funding is one of the biggest challenges they face in today’s marketplace. And when it comes to creativity, it is much easier to execute ideas when you have funds readily available. Sadly, the reverse can cripple an entire business and into the grit of the infamous chapter eleven.

Messaging And Marketing Automation: Here’s How Luxury Brands Are Hacking Growth In A New Customer Era

Like everything living thing, growth occurs in all facets of human endeavor. This growth is a result of change across systems and sectors. The marketing mix that worked for luxury brands in the past is certainly not the same for today’s customer era. In a word, the nature of consumer needs has changed. In response to this, the marketing efforts are increasingly geared towards addressing the real needs of the target audience. The emphasis has moved from product features to how these features address the needs of the target audience. By doing this, luxury brands like Gucci and Chanel are able to appeal to the emotions and desires of the audience, especially on the luxury side of things.