Trending Spirits And Cocktails Poised For A New Generation In Summer 2024
Our editors at stylelujo.com predict the rise of region-specific flavors. For example, Latinx ingredients will influence food and cocktails, including tequila, mezcal, and rum – many coming from Latin America. We also noticed exciting brand collaborations such as American brand Great Jones x Wölffer Estate Cask Finished Bourbon.
Creative bartenders have long incorporated vegetables in their cocktails, such as cucumbers and peppers, but today, mixologists are experimenting with beets, sea kelp, carrots, and even edamame. These beautiful creations accentuate the consumer experience and seem to be rising for summer 2024.