Montauk: Where Surf Culture Meets Timeless Style—Adam Mar’s Unique Approach to Menswear

Montauk’s untamed beauty, rich history, and deep-rooted surf culture serve as the perfect backdrop for Adam Mar’s menswear brand, which seamlessly blends the raw spirit of coastal living with modern sophistication. In my latest editorial, I explore how Mar has drawn inspiration from Montauk’s rugged coastline and surf heritage to create a collection that captures both laid-back, effortless style and refined craftsmanship. From his flagship store in Montauk, where surfers and fashion enthusiasts converge, to his AW24 collection that merges surf nostalgia with contemporary design, Adam Mar is carving a distinct space in the world of menswear, all while staying true to his Montauk roots.
Memorial Day Weekend 2024: The Newest Items To Enjoy Summer To The Fullest

As the summer approaches, many of us look forward to attending Memorial Day events nationwide. Whether you are visiting family, attending barbecues, or paying your respects, many of us take pride in looking our best for these occasions. Understanding how to dress appropriately while showcasing personal style today is essential. The editors at Stylelujo.com compiled this guide to show you our selection of useful items to help you kick off summer.
How a Pandemic-Era Subway Ride Inspired a Sustainable Seaweed Suncare Line

Growing up in Southern California, Mark Drew grew up with his feet in the sand and his face in the hot sun. Skin health, however, was never top of mind as a child. The outdoors exposed him to the ocean’s soothing vibrations and the birds’ natural sounds, rather than the dangers of the sun.