Step into the new era of men’s grooming where classic cuts meet modern ambition. With Slick Gorilla styling and master barber Fellipe Cardoso's artistry, the barbershop is back—blending tradition, precision, and quiet confidence.
In the ever-evolving landscape of men’s style, one element remains timeless: the value of a great haircut. As we enter a new era defined by career-minded ambition and image-conscious discipline, the barbershop has reclaimed its rightful place as a cornerstone of male culture—a sanctuary where grooming meets brotherhood and tradition meets modernity.
As a longtime observer and writer in the men’s grooming space, I find the 2025 return to classic grooming and conservative polish not only refreshing—but necessary. What excites me most is how today’s young men are rediscovering the value of structure, routine, and self-presentation. There’s a deliberate shift away from the overly casual, disheveled styles that dominated much of the past five years, where grooming often leaned into rebellion and minimal effort. Now, we’re seeing sharp side parts, clean fades, sculpted beards, and an overall return to intentional grooming—echoing a sense of purpose and pride in appearance. This movement isn’t just about nostalgia; it’s about men embracing self-respect and career readiness in a competitive world.
In today’s fast-paced world, grooming is no longer just about appearance—it’s about preparation, presence, and personal branding. A visit to the barbershop is a ritual of refinement where men reconnect with discipline, tradition, and their own sense of purpose. As we witness a cultural shift toward classic values and professional presentation, grooming has become a vital part of the modern man’s path to success.
What makes 2025 different is the mindset behind the grooming. It’s less about standing out for shock value and more about standing tall with confidence. I see Gen Z men walking into barbershops asking for tailored cuts that complement their suits, not just their sneakers. There’s an aspirational energy that wasn’t present during the streetwear-dominated years, and it’s driving demand for elevated grooming products, services, and barbershop experiences. This new conservative look aligns with a broader cultural pivot toward professionalism, ambition, and upward mobility—and I believe it’s just the beginning of a modern gentleman’s renaissance.
A Legacy in Steel and Shears: The Global Origins of Barbering
The art of barbering dates back thousands of years to ancient Egypt, Greece, and Rome, where grooming was intertwined with social status, medicine, and ritual. Barbers were revered as healers, surgeons, and community confidants. In Roman forums and Greek agoras, men would gather to be shaved, have their hair trimmed, and exchange ideas and news—establishing the earliest iteration of the barbershop as a cultural institution.
Frontiers and Foundations: The Rise of Barbering in America
In the United States, barbering took root in the 18th and 19th centuries, blossoming in frontier towns and developing urban centers. During the cowboy era, men on the open range improvised their grooming—using straight razors, castile soap, and even hunting knives to maintain basic cleanliness and presentability. Yet, once in town, a visit to the local barbershop was not only a luxury but a mark of civility and dignity. Town gentlemen, farmers, traders, and railroad workers alike came to barbers not just for a trim, but for a taste of refinement and community.
From the wooden storefronts of Kansas to the cobblestone streets of New York, barbershops became cornerstones of American life—offering hot towel shaves, shoe shines, and conversation. Over time, barbering evolved into a respected discipline marked by skill, precision, and the ability to build lasting client relationships.
Photography by Macrae Marran
The Modern Barbershop: Tradition Meets Design
Fast forward to 2025, and the American barbershop has undergone a renaissance. While the tools may be sleeker and the interiors more curated—complete with leather chairs, espresso machines, and playlist-driven ambiance—the essence remains the same: a place for men to reclaim confidence, self-discipline, and identity.
Today’s barbershops are thoughtfully designed to meet the nuanced needs of modern men. From walk-in-friendly express trims to full grooming rituals that include beard shaping, scalp treatments, and skin care consultations, the experience has become a hybrid of heritage and luxury. What truly sets it apart, however, is the relationship. A great barber becomes an advisor, a listener, and—sometimes—a therapist. The regular ritual of sitting in the chair becomes more than just upkeep. It becomes a grounding force.
The New Conservative Aesthetic: A Shift in the National Mood
With the rise of a new Republican administration, America is seeing a subtle but powerful return to conservative aesthetics. This new conservatism is not simply political; it is cultural. It values order, respectability, personal responsibility—and visual polish. Gen Z and younger millennials, often dismissed as digital rebels, are beginning to embrace this ethos as they enter the workforce, attend interviews, and navigate professional life.
I’d like to take a moment to highlight Fellipe Cardoso, founder of Braze Barber Lounge, and a leading voice in the evolution of modern men’s grooming. A master barber and grooming educator with an international perspective, Fellipe brings nearly a decade of experience and a refined technical skillset to his craft. Originally from Brazil, he began his career in New York City, where he opened his first barbershop and cultivated a loyal clientele drawn to his precision, artistry, and warmth. Now based in Miami, he continues to set the standard for excellence in the grooming space. His expertise spans all hair types, textures, and styles, and his deep understanding of grooming’s cultural relevance resonates widely. With viral TikTok tutorials that have captivated millions, Fellipe’s influence extends far beyond the chair—making him a sought-after expert on topics such as traditional grooming rituals, texture-specific techniques, and the evolving expectations of male self-care.
There is a growing interest in classic, well-groomed hairstyles, clean shaves or neatly shaped beards, and professional dress codes. In an economy where first impressions are more vital than ever, grooming for success has become a defining mantra for the next generation of working men.
In the ever-evolving world of men’s grooming, few professionals have made an impact quite like Fellipe Cardoso. From humble beginnings crafting beard oils in his New York City apartment to establishing himself as a sought-after barber, Cardoso’s journey is one of passion, precision, and artistry. In an exclusive interview for StyleLujo.com, Joseph DeAcetis sits down with Cardoso to explore the inspirations, challenges, and philosophies that have shaped his career. With experience spanning two of America’s most stylish cities—New York and Miami—Cardoso brings a unique blend of structure, creativity, and personal connection to his craft. His approach is not just about cutting hair—it’s about cultivating confidence and refining the essence of modern masculinity. Read on as he shares insights into evolving trends, timeless techniques, and the deeper purpose behind his work.
Joseph DeAcetis: Fellipe, can you take us back to the beginning? What inspired you to pursue a career in barbering and grooming?
Fellipe Cardoso: Barbering was never in the cards for me. In fact, I never thought I’d have a career in barbering but everything changed after I started making beard oils in my NyC apartment and selling them at Barbering shows. My interest peaked so I signed up for Barber school. As soon as I picked up the clipper I knew I was onto something. I loved it the minute I started my first ever haircut. Initially I loved it because I was good at it, but overtime I began to appreciate the art of it, the value I brought to men’s grooming.
Joseph DeAcetis: You’ve worked in both New York City and Miami—two distinct style capitals. How have these locations influenced your approach to grooming and hairstyling?
Fellipe Cardoso: Working in NYC taught me structure, speed, and precision. The city demands sharp looks that match fast-paced lifestyles—clean fades, classic scissor work, and attention to detail. Miami, on the other hand, has its own rhythm. The style here is bold, expressive, and tropical-influenced. It’s more laid-back, but still polished. I’ve learned to merge both worlds—NYC discipline with Miami flair—to create versatile looks that feel both elevated and effortless.
Joseph DeAcetis: Your precision and personality set you apart in the men’s grooming space. What do you think makes your style and service unique compared to the competition?
Fellipe Cardoso: I don’t just give haircuts—I build relationships. My service goes beyond the chair. I listen, I teach, and I care about how my clients show up in the world. On a technical level, I’m big on clean fades and intentional styling, but I also focus on education—helping clients understand what works for their face shape, lifestyle, and hair type. Combine that with real conversation and a relaxed but elevated experience, and that’s what makes it different.
Joseph DeAcetis: Men’s grooming is evolving, with an emphasis on refinement and sophistication. What advice would you give to men looking to dress and groom for success?
Fellipe Cardoso: Success starts with intention. Grooming isn’t just about looking good—it’s about showing up with purpose. My advice: Find a grooming routine that aligns with your lifestyle, invest in a good cut that fits your face and personality, and don’t overlook the details—clean edges, healthy hair, and the right styling products. Sophistication is in the consistency.
Joseph DeAcetis: There’s been a lot of conversation around “new conservatism” in men’s style. How do you interpret this trend, and how does it affect grooming choices?
Fellipe Cardoso: The “new conservatism” is about timelessness over trendiness—guys are leaning into subtle, well-fitted looks with less flash and more intention. In grooming, that means cleaner cuts, natural finishes, and styles that don’t scream for attention but still make a statement. It’s less about following fads and more about mastering the basics—well-executed fades, tight beards, and styles that hold up in any room.
Joseph DeAcetis: Viral haircut trends come and go—some more wearable than others. How do you help clients find a style that’s fashionable yet timeless?
Fellipe Cardoso: The key is personalization. I ask questions: What do you do for work? How much time do you have to style your hair? What’s your vibe? Then I guide them toward a version of a trend that fits their lifestyle. For example, a messy textured crop might look great online—but I’ll adjust the length or shape, so it still works day-to-day. My goal is always a balance between trend and longevity. I always say “you could never go wrong with the classic hairstyles. They always look good and never out of style.”
Joseph DeAcetis: Cutting and styling techniques have evolved significantly. What are your go-to methods for helping men achieve a polished, professional look?
Fellipe Cardoso:
I focus on a strong foundation—clean tapering, structured shapes, and natural movement. Styling is key too. I always recommend starting with a pre-styler, like Slick Gorilla’s sea salt spray ($18.00), then finishing with a matte product like SlickGorilla’s Clay Pomade ($18.00) or Slick Gorilla’s Hair Styling Powder ($18.00) for definition without the shine. It keeps things sharp but not overly styled—just the right amount of effort.
Joseph DeAcetis: Beard maintenance is a big topic for men. What are your top recommendations for keeping facial hair well-groomed and stylish between appointments?
Fellipe Cardoso: It’s as simple as keeping your edges clean around the cheeks and neckline with a trimmer or razor once or twice a week. Let your barber do the hard work.
Joseph DeAcetis: Looking ahead, what new trends do you foresee in men’s grooming? Are there any emerging techniques or products that excite you?
Fellipe Cardoso: I’m seeing a shift toward minimal, lived-in looks—cuts that grow out naturally and styles that look effortless. I’m also excited about hybrid products that save time, like Slick Gorilla’s 2-in-1Shampoo & Conditioner ($14.95) and Slick Gorilla’s sea salt spray ($18.00)—perfect for clients who want a simplified but effective routine. On the technique side, I’m paying close attention to scissor work and natural tapering—it’s all about enhancing what’s already there, not overdoing it.
Joseph DeAcetis: You’ve built a strong presence in the industry and online. What’s next for you? Do you have any future plans or projects you’re excited to share?
Fellipe Cardoso: Right now, I’m focused on scaling Braze Barber Lounge here in Miami and creating content that helps other barbers build their business—through education, storytelling, and real-life insights. I’ve also got digital products in the works, like an eBook and online course that teach barbers how to create content and grow their brand. Long-term? I want to become a voice that helps redefine what success looks like in the barber industry.
A Golden Age of Men’s Grooming Products
With this cultural shift has come an explosion in the men’s grooming market. From pomades and tonics to beard oils and facial scrubs, today’s grooming arsenal is more sophisticated and purpose-driven than ever before. Brands are emphasizing clean ingredients, masculine scent profiles, and multifunctional use—appealing to men who demand performance and presentation.
In the path to corporate ascension—or entrepreneurial dominance—a sharp haircut and tailored grooming routine are no longer optional. They are essential. Studies show that well-groomed men are perceived as more competent, confident, and hireable. Whether it’s a side-part fade, a modern Caesar, or a full beard with clean lines, style is substance.
Conclusion: A Return to Standards
In 2025, grooming is more than vanity—it’s strategy. A great barbershop isn’t just about a haircut; it’s about stepping into your full potential. As the national mood shifts toward respectability and formality, American men are finding strength in standards. And it all starts in the barber’s chair.
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