Boss hits the slopes this winter with a tour-de-force, collaborating with skiwear brand Perfect Moment—the capsule collection of womenswear, menswear, and unisex styles launched in January 2023.
Although BOSS is known worldwide for its tailoring DNA -it has expanded beyond the
confines of tailoring to offer a complete range of casualwear, bodywear, accessories, and athleisure that form a 24/7 wardrobe.
Archival research has been trending lately, and Boss and Perfect moment have both been inspired by this creative move. The designs intertwine casual looks with an athleisure-driven aesthetic of performance sportswear. Unifying both brands’ renowned strengths results in eye-catching styles with accelerated performance, reworked in a bold color palette. The co-created capsule of duvet jackets, ski jackets, ski pants, all-in-one ski suits, salopettes, knitwear, base layers, and accessories
offer skiwear that is stylish for après-ski gatherings.
The two brands share a natural synergy expressed in a joint logo blending Perfect Moment’s signature North Star motif with the graphic BOSS typeface.
Senior Vice President of Creative Direction HUGO BOSS, Marco Falcioni, says: “When considering a return
to the ski slopes, we knew we had to find the right partner. Perfect Moment balances a fashion-forward
approach with deep technical expertise, and the outstanding results of our collaboration speak for
themselves. I am excited to see these looks on the ski slopes this season.”
Perfect Moment Creative Director, Jane Gottschalk, says: “We are thrilled to partner with BOSS at such
an exciting moment for the brand when its long history of sporting excellence and fashion innovation is
being infused with fresh spirit. This collection is for the Moment Makers – those seeking outunique, authentic experiences on and off the slopes and wanting to look and feel great in the process.”
The color palette comprises five shades: the iconic BOSS colors of black, white, and camel, together with
Perfect Moment’s instantly recognizable tomato red tone and a winter-ready shade of soft cream. The
The 23-piece collection is full of items that have been rigorously tested to ensure
optimal athletic performance.
Several pieces feature the BOSS ‘B’ monogram overlaid with the Perfect Moment North Star graphic.
Meanwhile, Perfect Moment’s popular ski-resort slogan sweaters have been reimagined to feature the
BOSS logo and the name “Kitzbühel,” the Austrian location of the legendary Hahnenkamm Races,
of which BOSS is the presenting partner.