A vibrant fusion of street art and performance—Keith Haring’s iconic designs bring the Saucony ProGrid Triumph 4 to life with bold colors and signature figures. Step into creativity and comfort with this masterpiece of movement.
June marks the annual celebration of Pride Month—a time to honor the LGBTQIA+ community, reflect on its rich history, and recognize the strides made toward equality. Originating from the Stonewall riots of 1969 in New York City, Pride Month has grown into a global movement, evolving into a powerful platform for visibility, activism, and celebration. In 2025, Pride is more than just parades and festivals; it’s an opportunity for brands to amplify the voices of LGBTQIA+ individuals while delivering meaningful collaborations that resonate with the community.
This year, major fashion players like Abercrombie, Hollister, Saucony, and JanSport are stepping up with vibrant collections designed to celebrate identity, self-expression, and inclusivity. These brands aren’t just offering Pride-themed apparel—they’re supporting advocacy efforts, partnering with LGBTQIA+ organizations, and reinforcing their commitment to diversity in fashion.
Beyond the symbolism, Pride Month reflects the immense buying power of the LGBTQIA+ community, which continues to influence the fashion landscape. With billions in annual spending, LGBTQIA+ consumers are reshaping the industry—demanding authenticity, representation, and quality in the products they purchase. Inclusive fashion is no longer just a seasonal statement; it’s an essential part of the modern retail experience.
From bold rainbow collections to subtle, everyday pieces that celebrate identity, Pride fashion in 2025 is a movement of empowerment, creativity, and visibility. As we embrace a future where inclusivity leads the conversation, these collaborations prove that fashion isn’t just about style—it’s about celebrating the people who wear it.
Abercrombie & Fitch:
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| Pride Cropped Britney Spears Tank$40 | Pride Strapless Denim Scarf Top$50 | Pride Curve Love Mid Rise Jort$70 | Pride Long-Sleeve Striped Button-Up Shirt$60 | Pride Football Jersey-Inspired Sweater$90 |
abercrombie kids
Abercrombie Pride 2025: A Year-Round Celebration of Inclusivity
To date, Abercrombie has raised over five million dollars with customers for The Trevor Project, the leading suicide prevention and crisis intervention organization for LGBTQIA+ young people.
Abercrombie & Fitch Pride Collection 2025
Abercrombie & Fitch pays vibrant tribute to the joy, strength, and resilience of the LGBTQIA+ community with its Pride 2025 collection—a thoughtfully curated lineup designed to celebrate identity year-round. Featuring 15 gender-inclusive pieces, including stylish tops, pants, and accessories, the collection ranges from $40 to $90 and is available now both in stores and online at www.abercrombie.com. For younger trailblazers, Abercrombie Kids introduces a six-piece capsule collection, offering pieces from $19.95 to $49.95.
Beyond fashion, Abercrombie remains steadfast in its commitment to meaningful impact. In continued partnership with The Trevor Project, the brand will donate $400,000 to support LGBTQIA+ youth, regardless of sales. To date, Abercrombie and its customers have raised over $5 million for the nonprofit, reinforcing its dedication to fostering acceptance, advocacy, and lifesaving support.
Pride is more than a moment—it’s a movement. Celebrate with purpose.
Hollister:
Hollister’s Pride 2025 collection consists of 13 gender-neutral pieces ranging from $16.95 – $49.95 including tops, bottoms, and accessories available now on www.hollisterco.com and in stores. Hollister is on Impact (Impact ID #2238995)
Hollister continues to support and work with GLSEN this year. GLSEN is an education organization that works to end discrimination, bullying and harassment based on sexual orientation, gender identity and gender expression and to prompt LGBT cultural inclusion and awareness in K-12 schools.
Since 2017, Hollister’s been a GLSEN partner on collaborations and educational programming and has raised over $5.6 million with Hollister’s customers to support this mission.
Hollister Pride 2025 Collection
Keith Haring x Saucony:
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| Keith Haring x Saucony ProGrid Triumph 4 – $175 The Saucony ProGrid Triumph 4 was first introduced in 2007 with Saucony’s first-ever full-length ProGrid technology. Keith Haring’s playfulness takes over the ProGrid Triumph 4 model with this style. The artwork of the iconic street artist brings the look to life with an infusion of color and signature figures across the sole and laces, while his famous ‘LOVE’ tag promotes positivity and turns every step into a masterpiece. | Keith Haring x Saucony Ride 18$145 Made for daily movement, comfort meets creativity in the Ride 18. This versatile daily trainer gets a bold makeover with Haring’s iconic figures dancing across the sole and laces, while his signature ‘LOVE’ tag delivers a dose of joy with every stride. Lightweight, cushioned, and ready for any run, it’s a wearable tribute to art in motion. The Ride 18 is the first-ever performance running shoe to feature Keith Haring’s artwork, making it not just a functional product, but a moving tribute to his creative spirit. It brings together two accessible, universal languages: art and running. Art is for everyone. Running is for everyone. | Keith Haring x Saucony Shadow 6000 – $160 A 90s classic meets the work of an 80s icon with the Shadow 6000 Saucony x Keith Haring Collection. The colorful design acts as a canvas for Haring’s signature figures alongside his ‘LOVE’ tag that brings his playful approach back to the street. |
Keith Haring x Saucony: A Tribute to Movement & Expression
The Keith Haring x Saucony collaboration consists of three Saucony styles including the ProGrid Triumph 4, the Ride 18, and the Shadow 6000 and ranges between $145.00 – $175.00 available on Saurcony.com. Sizes will range from 5, 5.5 – 10, 11, 12 in women’s and 7, 7.5 – 11, 12, 13, 14 in men’s.
Keith Haring x Saucony 2025 Collection
Keith Haring’s bold, vibrant artwork has long been a symbol of love, unity, and inclusivity—values that align seamlessly with Saucony’s mission to empower people through movement and connection. More than just a collaboration, this collection is a tribute to Haring’s enduring legacy, created with care and permission from the Haring Studio and Artestar, who continue to preserve his impact on the world.
The Keith Haring x Saucony 2025 Collection features three signature styles—the ProGrid Triumph 4, Ride 18, and Shadow 6000—blending artistic expression with high-performance innovation. Priced between $145 and $175, the collection is available in a full range of men’s and women’s sizes on Saucony.com.
With this tribute, Saucony honors Haring’s timeless vision, ensuring his message of movement, inclusivity, and creativity continues to inspire generations.
JanSport:
| Affirmation Half Pint – $25.00 | Affirmation Superbreaker Plus – $42 |
JanSport’s Affirmation Collection: A Celebration of Mental Health & Pride
As a brand rooted in adventure and support, JanSport wanted to create something that simply says, “You are loved.” Designed in collaboration with creators Jae Matthiesen, Dakota Wright, and voices from the JanSport family, this exclusive collection is available now on JanSport.com, just in time for Mental Health Month and Pride Month. Plus, for over five years, JanSport has proudly partnered with The Trevor Project, donating over $250,000 through direct contributions, a method they believe maximizes impact without requiring a purchase from the customer end.
This May and June, JanSport honors Mental Health Awareness Month and Pride Month with the launch of the Affirmation Collection—a powerful statement of support designed to uplift and inspire. With mental well-being at the heart of this collection, each piece features positive affirmations to provide daily encouragement, reminding wearers that they are seen, valued, and loved.
The importance of mental health, particularly among young people, cannot be overstated. According to the World Health Organization, depression, anxiety, and behavioral disorders remain leading concerns for adolescents, while The Trevor Project’s 2024 survey found that 66% of LGBTQ+ youth reported symptoms of anxiety and 53% experienced depression. Understanding this need for affirmation and advocacy, JanSport created this collection in collaboration with creators Jae Matthiesen, Dakota Wright, and voices from the JanSport community—ensuring authenticity and impact.
More than fashion, this collection is about connection and care. JanSport continues its longtime partnership with The Trevor Project, donating over $250,000 through direct contributions—a commitment that supports life-saving work without requiring purchases from customers. The Affirmation Collection is available now on JanSport.com, just in time to celebrate Pride, mental health awareness, and the strength of community.
maude:
base. | $30 (subscribe + save)
Our latest launch is a clinically formulated daily supplement made for every body—because wellness, like intimacy, should be inclusive. Aligned with our mission to make intimacy better for all people, base supports overall health across bodies and identities.
This Pride Month, we’re proud to highlight base as part of our commitment to creating essentials that are safe, accessible, and designed with every kind of body in mind.
Formulated to support:
- Urinary tract health (with clinically studied cranberry extract)
- Immune function (zinc + vitamin C)
- Digestive balance (probiotics + PreforPro®)
Betsey Johnson:
Betsey Johnson’s 2025 Pride Campaign is more than just a fashion statement—it’s a vibrant celebration of individuality, self-expression, and community. With the legendary designer and RuPaul’s Drag Race alum Gottmik at the helm, this collection embodies the fearless energy and unapologetic joy that define Pride Month.
Kicking off with a dazzling event packed with icons like Rachael Leigh Cook, Chris Colfer, and Gigi Gorgeous, the campaign brings together fashion, performance, and advocacy in an unforgettable way. Every purchase from the collection supports a greater cause, with $1 donated to the Elton John AIDS Foundation—helping provide essential services and healthcare equity to at-risk communities.
From bold prints to electrifying performances by DD Fuego, Gottmik, and Violet Chachki, this campaign isn’t just about looking fabulous—it’s about making an impact. Whether you’re hitting the streets for the parade or celebrating in your own way, Betsey Johnson’s 2025 Pride collection is the ultimate way to wear your pride loud and proud.
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