National Fragrance Day 2023 Aims To Modify Fragrances Into Experiences In the light of a pure sky rising over the city ascends the elegant silhouette of 724.

National Fragrance Day is essential in helping to transform new fragrances into experiences. Celebrated annually on the 21st of March, the day focuses on how fragrances have a deep connection with our memory, by creating a connection between our mind and sensory organs. Now people celebrate national fragrance day to rejoice over all the fragrances. The reason this is important is that people will remember scents. The mind and sense of smell have a deep connection. For example, humans associate springtime with flowers, rain, and soft earth. Research has proved that the Hippocampus, a part of our brain responsible for retaining memories, is close to the olfactory bulb, a rounded mass of tissue that contains several types of nerve cells involved in the sense of smell. 

The ways of celebrating this day depend upon your general hobbies and taste. It is a day to celebrate by bringing flowers home or lighting scented candles. Some social media influencers celebrate by posting heartfelt pictures online and #nationalfragranceday. 

And if you’re looking for a new signature scent, National Fragrance Day is the day to shop for one. In tandem with the occasion, some brands release fresh scents that’ll seem just right for 2023. After all, nothing can lift your spirits quite like a new fragrance. 

Discover the best new fragrance releases and celebrate National Fragrance Day by adding one to your cart.

So on March 21, celebrate your love of all things fragrant with National Fragrance Day. In the light of a pure sky rising over the city ascends the elegant silhouette of 724.

In the light of a pure sky rising over the city ascends the elegant silhouette of 724. Urban landscapes and their surrounding architecture overtly influenced the graphic aesthetic of this musky floral eau de parfum. Luminous, vibrant and comfortably addictive, 724 invites you to feel the city rhythm. In the top notes, a fresh, urban accord is perceived. It is the sensation of clean, energizing freshness, formed of bergamot from Italy and the verticality of aldehydes with sophisticated, slightly metallic, effervescent facets. At the heart of this fragrance lies an airy aura conveyed by a bouquet of flowers structured by jasmine absolute from Egypt, sweet pea and mock orange. In the base notes, this universe of whiteness surrenders to an enveloping, comforting sensation thanks to a sandalwood and white musk accord. Maison Francis Kurkdjian -724 Eau de parfum. Price: $275.00 (70ML)

Parfums de Marly Haltane 

Transporting the heart to a lush forest, Haltane pays homage to the wonders of nature. Like crisp fall air after a fresh rain, this fragrance exudes lavender, clary sage, cedarwood, oud wood, and agarwood. This is deepened by patchouli, leather, and musk, grounding the senses in peace. Top Notes: Bergamot, Lavender, Clary Sage. Heart Notes: Saffron, Cedarwood, Praline, Oudwood. Base Notes: Patchouli, Vetiver, Musk, Leather, Natural Agarwood. $410

Abel: golden neroli

A luscious citrus floral that opens with a harmonious neroli and matcha tea accord, a rich jasmin sambac, petitgrain and ylang ylang heart and a soft santal base. You’ll like this if you like:

  •  Byredo Bal d’Afrique
  •  Gucci Mémoire D’Une
  •  D.S. & DURGA Italian Citrus

Looking for a travel-size, therapeutic version of Golden Neroli too? Discover our Parfum Extrait collection. $165, (50ML). Retailer:

Ralph Lauren Polo Red Parfum 

A seductive new fragrance in the Polo Red Family – crafted with a mix of rich, natural woods, ginger, and aromatic sage, leaving a lasting impression of warm sensuality and pure sophistication. Top notes include ginger oil, red grapefruit oil, and cranberry accord. ($128/4.20Z) –

Nautica Pure Blue EDT

The newest addition to the Nautica fragrance collection for men is a refreshing and clean scent for those who desire to reconnect with nature and the ocean Clean and vegan minimalistic formula that delivers a long-lasting scent, perfect for day and night  Complete in an FSC-Certified carton without cellophane to promote mindful consumption. Nautica contributes to Oceana to protect the world’s oceans Notes: Blue Eucalyptus, Golden Amber, Madagascar Vanilla, Cedarwood. Price $37

Parfums de Marly Layton 

Layton is a fragrance which captures the essence of the debonair. This seductive oriental and floral fragrance with an intense olfactory signature opens with bergamot and its tangy passion, while lavender and geranium blend into a fresh note, chic and chivalrous all at once. The intensity of the eau de parfum is further amplified by amber, enhanced by the natural elegance of pink pepper. Distinguished and addictive, Layton’s character is further carried by vanilla and precious woods, which develop through an intriguing note of caramelized coffee. Top Notes: Apple, Bergamot, Lavender. Heart Notes: Jasmine, Violet, Geranium. Base Notes: Vanilla, Pepper, Guaiac Wood, Patchouli. $350


Notes of Cardamom, Sage, Amber, and Dark Woods come together in a striking scent that feels modern and cool. ($68)

Adidas Ice Dive EDT

Adidas Ice Dive Eau de Toilette is an aromatic, citrus perfume fragrance that captures the uplifting sensations of extreme sports. The eau de toilette adds a thrill of excitement to the day, allowing you to explore new territories and share intense emotions. The aromatic, citrus scent is freshly constructed with notes of lavender, enhanced by patchouli woodyness and peppermint natural essential oils. Combined with bergamot and zesty grapefruit, the perfume fragrance is a burst of freshness. With updated and refreshed formulas, this clean and vegan Eau de Toilette is skin-conscious and non-irritating, made with a Skin Protect Complex formula to ensure comfort and long-lasting wear. Aligned with Adidas eco-conscious mindset, the fragrance collection is packaged in 100% recyclable and sustainable materials to reduce environmental impact.  Price: $31.99


Bois Sauvage Porcelain Diffuser Set: A sculpted porcelain orb with perfumed oil emanates continuous fragrance. The fragrance evokes a walk on a wet forest floor, with notes of wild Italian bergamot, tobacco jasmine and spice. Price: $215.00 Retailer:,,

Abel: cyan nori

“Imagine that you’re by the ocean and a bolt of sunshine explodes through the clouds… this is how I would describe Cyan Nori.”-Abel Master Perfumer Isaac Sinclair. With the ocean as its muse, sweet, salty and effervescent Cyan Nori is the best-selling perfume in our collection. A fruity and juicy scent with hints of (plant-derived) musk, Cyan Nori opens with tangerine and peach and has a salty, deep-sea dry-down.  If you long for gritty, beachy days with salt-drenched hair and sun-warmed skin, Cyan Nori is the scent for you. $165, 50ML (1.7 OZ). Retailer:

Bistro Waters:

Six bell pepper specials all day chef! Lime blossom Peartini zhuzhed with nutmeg! Our 2-top VIP just arrived in a pea green coupe! $280

Noble Oud Spirits – A kingly scent inspired by intrepid travels to distant lands. Vibrant nuances of Calabrian bergamot, golden amber and ripe grapefruit open up the fragrance, followed by bright lemon rind, clove leaf, and smoked oud. The bottom is rounded out with rosewood, vanilla flower and musk for a complex, masculine fragrance. SRP $86

National Fragrance Day Promotion at 20% off Spirits from 3/20 – 3/21

NEW! GUESS Seductive Blue 

The latest addition to the Seductive line uses Pear, Italian Bergamot, Upcycled Rosewater, Blue Freesia, Patchouli, and Amber to create a modern interpretation of a musky rose fragrance. ($65)

MCM Ultra 

A playful woody floral fragrance with notes of Pink Pepper, Pink Lady Apple, Tuberose, Jasmine, and Golden Amber, and Tonka Bean. (Also available at NordstromBloomingdales, and Macy’s) ($120)

Oscar de la Renta Alibi Eau de Parfum 

A combination of Mandarin Ginger Blossom, Vanilla Orchid, Heliotrope, Sensual Musk, Praline and Amberwood create an intriguing and empowering scent. ($95) available at Macy’s)

Valentino Donna Born In Roma Intense 

A perfume that is magnetic floral ambery, and pushes vanilla and jasmine into a captivating embrace to glorify magnificent personalities. The Born In Roma Intense fragrance aims at exalting your magnificent personality, celebrating a night in the eternal city. ($156/3.4OZ) –

Viktor&Rolf Flowerbomb 

While not new, the Flowerbomb Fragrance was recently relaunched with the new face Emily Ratajkowski. The fragrance is an explosion of thousands of flowers and is ultra feminine, sublime, delicious, and addictive. $180/3.4OZ)

Ferragamo Signorina 

A fresh scented fragrance that combines notes of Pink Pepper, Jasmine, Roses, and Pannacotta. (Also available at Bloomingdales) ($118)

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