Despite the fact that socks and underwear fulfill the basic wardrobe needs for men around the planet, they are also the most essential.
Since loincloth and socks came to be, a man’s typical day would start by dressing in a fresh pair socks and underwear. More importantly, underwear and socks became the most popular gift at Christmas and Father’s Day.
Thankfully today, the only difference is that unique product offerings and a variety of options are abundant to say the least. Today, more than ever before; consumers are seeking comfortable underwear and packed with a pure sense of style. In fact, I could say the same for men’s socks.
Never before have men been able to express themselves with undergarments and socks as today. Today the term masculine takes on a different meaning. Nevertheless, whether you fancy yourself as a conservatively styled man or opt for the more adventure, product offerings today are here to take you to the next phase.
Even though these product categories are many times overlooked or worse yet, disregarded, these current styles will surely peak your interest.
Coming out of the gate here is a compiled list for your review that will have you marching forward into 2021 with comfort and a whole lotta style!
40s & Shorties:
40s & Shorties–40s & Shorties socks feature the comfort and functionally required by offering a re-interpretation of conventional products, which has been a signature of 40s & Shorties since it was founded. The collection is a cohesive group of reimagined athletic styles blended with bold visuals that should be a must have for all men. $12.00 USD
BN3TH-These luxury eco-friendly Boxer Briefs feature an ultra-soft, breathable, lightweight Tencel™ Modal that is sustainably sourced, guaranteed to stay smooth and keep you comfortably supported at all times. BN3TH’s MyPakage Pouch Technology™ lifts & separates, eliminating the need to shift or adjust. This style will keep comfortable for full days equally on the mountain, on the water, in the gym or in the office. $30
BooSocki -BooSocki says bye to boring socks and hello to elements of nostalgia and humor ready to twinkle your toes. BooSocki is a first-of-a-kind sock brand working to bring local artists to the forefront while offering a unique gift service. Each week, new sock designs drop on the website, and BooSocki offers a subscription service that allows you to either gift yourself or your friends a new pair of socks each month. Founded in San Clemente, California, in the middle of the pandemic by legendary entrepreneur/personality Rob Dyrdek and Stance Co-Founder Taylor Shupe, BooSocki socks are made from high-quality yarn and produced in the most eco and socially responsible knit factory in the world, FutureStitch. BooSocki is rooted in a mission to lift spirits, offer levity and laughter, and elevate social sharing. $14.99
Fourlaps:1. Fourlaps2. The ultra-soft new Boxer Briefs are made with the same innovative 37.5 ® technology Fourlaps has become known for, which helps warm you up when you’re cold and cool you down when you heat up. With a 5” inseam and an unmovable waistband, these will soon replace all the underwear in your drawer. $284.
Lacoste-Perfect for gifting, the Lacoste boxer brief gift set is made of stretch cotton to provide comfort and support. The waistband is decorated with a handwritten logo type Lacoste badge. The all-over print is an original crocodile mix. The gift set ccomes with two pairs of plain-colored boxers and one pair of holiday printed boxers. $42.50
Lacoste-Perfect for the holiday, the Lacoste sock gift box features three pairs of socks adorned with a small green crocodile. One pair is made of solid jersey, another has jacquard motifs while the third is in iconic piqué, leaving you plenty of choice to suit your every mood. Specially designed for the most festive time of the year. $35.00
Loops & Wales:
Loops & Wales–Made with extra cushioning where you need it most, this cold weather crew sock features soft, stretch yarn to keep feet dry and comfortable all day. Crafted with maximum warmth and protection at the forefront, this mid-weight wool blend fights odors while also regulating temperature. Perfect for a cold day traipsing to work in the city snow or a mid-Spring hike in Acadia, these socks span your situational needs. $14.99
lululemon—Designed for the on the move this super-soft modal fabric has four way stretch, quick drying, and sweat wicking properties and featured an ergonomic pouch shaped for optimal room and support. $28
lululemon-Designed for running and training the Power Stride Crew Sock featured a PerformaHeel™, a 3D knit with dual yarns to provide stretch and integrated micro-cushioning while creating a shaped fit that stays put, and 360º arch support. $18
MP Magic Socks:
MP Magic Socks-MP Magic 37.5 Tech Merino Wool Socks offer a good balance of comfort, breathability, cushion, stretch, and durability. 70% high-performance Merino wool makes them soft, comforting, and great at maintaining a perfect temperature for feet. In addition, they contain 15% 37.5 Technology yarn. This technology can manage your feet temperature well, warm up your skin when it’s cold, cool down when it’s hot, keeping your body at the ideal core temperature of 37.5° Celsius and helps keep the microclimate next to your skin and at the ideal relative humidity of 37.5%. You should try these premium Merino wool socks to understand why you would never go back to the regular socks. $55 for 3 pairs.
Nike–Nike Men’s Underwear is designed to be your first move. The collection includes a range of options for each and every part of your day, whether you’re relaxing at home or working hard on the court. Providing varying degrees of comfort, every pair is outfitted with Nike’s innovative DRI-FIT technology, and is designed to keep you comfortable, confident and ready for wherever the day takes you. Pro athletes Marcus Rashford of Manchester United and Jarvis Landry of the Cleveland Browns wear the underwear in the fall campaign, in styles featuring stretch fabric for added flexibility and Dri-FIT technology to stay cool and dry. As always, Nike has put athlete insights at the forefront of design, creating underwear that’s ultra-comfortable and made for all your activities, from workouts to lounging at home. $28
Pact– Practical, comfortable, easy and organic.$12
Pockies-The Amsterdam-based brand Pockies is famous for its Couch Couture. Comfortable apparel to spend your days on the couch with the ultimate invention being the boxer short with pockets. Any man that loves to work hard and relax even harder should have a pair in his drawers. Surprise yourself this holiday season with some Pockies or see what extreme happiness looks like when you give it to a loved one. $21.99
Polo Ralph Lauren:
Polo Ralph Lauren-Our newest boxer briefs are updated in soft cotton jersey that wicks away sweat to keep you dry and comfortable and are cut with a slightly longer leg length.$42.50
Rhone-Rhone’s Everyday Essentials underwear and active socks are crafted with crazy comfort, intelligent features, and the perfect amount of flexibility to provide you with a more refined daily grind. The boxers are thoughtfully designed with a luxe custom-developed pima cotton and modal, and features interior comfort pouch and a no-roll waistband. The Active Essentials Ankle Socks are engineered to take on any activity, thanks to the lightweight construction, anti-odor technology and rubberized heel grip. The results of these elevated basics is unlike any other with unparalleled fit, comfort and quality. Socks – $14; Underwear – $32
REEF-For years, the socks and sandals trend has offered convenience, but hasn’t delivered on comfort. It’s an issue that has caused a lot of heartache (and foot aches) for all-year flip flop wearers – but now, iconic sandal brand, REEF, is stepping in to solve this fashion crisis. Enter REEF’s Flip Flop Socks collection featuring Twin Fin Toe Technology – a revolutionary new sock design that was engineered to have the perfect flip flop fit and comfiest materials after months of internal wear testing.
The Twin Fin Toe Technology is a split toe sock design featuring a nylon blend knitted toe section for a better fit. It is engineered to ensure the perfect amount of space for the toe post while adding protective cushioning for your toes, making it the ideal sock for your favorite REEF sandals. The new Flip Flop Socks also feature a toe knitted section overlaps the other toes, which creates a better fit and adds to the durability and protection in that toe. The brand even kept sustainability top of mind using lyocell and modal materials which also makes the socks ultra-soft and gives them a smooth sheen.
The new REEF Flip Flop Socks collection features 4 premiere styles that come in one solid colorway or with vintage high double stripes. And just in time for the holiday season – to take Flip Flops Socks to a new level, REEF has teamed up with the hilarious, trending sock brand, BooSocki to develop 2 exclusive Flip Flop Sock designs. $16 – $18
RELATED GARMENTS – In the current environment of a pandemic most brands have needed to expand their products into a more “covid” direction. Instead of doing just another random face mask, we’ve made out styles to match our underwear and socks with matching face masks for couples. We provide protection. And not just for your family jewels $39. Women’s set of Flying Cross $39- no socks, Women’s FULL set of Flying Cross- $45 + socks (long and no-show), Men’s full set + women’s full set + bonus socks- $89
SAXX-Increase your backcountry adventure comfort with this cold-weather baselayer. Viewfinder is a midweight, thermoregulating baselayer designed with recycled polyester and merino wool. Super-soft, breathable, and warm, Viewfinder features SAXX’s popular non-chafing Flat Out Seams™, that place the flatter, softer side of the seam against your skin. Available in crew neck with a hybrid raglan sleeve (MSRP $70) or half-zip long sleeve (MSRP $80), a boxer brief (MSRP $44) and a tight featuring the BallPark Pouch™ (MSRP $70)
Sebago This Sebago box set is not only essential for everyday style – it’s also a perfect gift. One size fits all, this box is composed of four socks: a classic pair, a preppy pair, a funny pair, and an Ivy pair. $40
Swiftwick-The Pursuit Ultralight is a must have for men because these socks are ideal for year-round wear and performance. Made with a soft merino wool blend, the Ultralights are great for everything from lounging to outdoor activities. Merino wool’s temperature-regulating qualities keep your feet cool when it’s balmy and warm when the temperatures start to drop. The Pursuit Ultralight will keep up with you through the winter and summer, and is a must-have for men looking for a four-season sock. MSRP $19.99
UnderGents -UnderGents men’s underwear are the ultimate in comfort underneath for men. Made with nature-sourced sustainable CloudSoft micro modal, these boxer briefs are always comfort, never compression. The UnderGents Inspirato boxer brief gently skims the leg for all day comfort that moves with a man. Men love how they feel in UnderGents as they are multiple times softer and cooler than cotton and polyester and UnderGents does not use high levels of elastic that squeezes legs and heats up a man’s undercarriage. The multi-panel Vitruvian design allows UnderGents underwear to move how men move without pulling across the body with each step. No gimmicks, just comfort! UnderGents also offers a full collection of men’s briefs, boxer shorts, and, the always selling-out, Swagger Lounge Wear collection.Boxer Briefs: On sale through the New Year for $21.99-$22.99. Free domestic shipping on all orders.