Luxury Watch Style Makes A Tremendous Comeback On Wall Street In 2024

Why corporate identity is a key driver to success

LM Perpetual EVO BLUE, in titanium with light blue dial plate. Retail price (before taxes) USD 198,000

Daring and sophisticated, luxury watches rediscover the importance of self-awareness with an authentic essence of each element. I was inspired by meticulous exploration; the best luxury watch brands lean towards a legacy of unmatched artistry.

Welcome to Dressing for Success in 2024, where the men’s luxury watches aren’t just about keeping up with the fast-paced work schedule but instead leading the pack for the win. While those in boardrooms prefer to swap out ties for business casual styles, luxury watches have accelerated to become the centerpiece of corporate identity, which doubles as accolades of your narrative and flair.

Freedom and comfort are translated into elegant designs with heritage references but are also innovative and energetic, with a complicated yet technological soul. And, in 2024, the Year of the Dragon, there’s no better timepiece to sport than a wristwatch directly inspired by the epic mythical creatures. Celebrate the Year of the Dragon with Kross Studio’s Game of Thrones: House of the Dragon Timepiece Collector Series – a Collaboration with Warner Bros. Discovery Consumer Products

And if you’re wondering if good style still matters, the editors at confirm the value of wearing a great watch. In a word, a fine watch helps you convey a positive corporate identity. For example, Girard Perregaux’s Free Bridge Meteorite is a pinnacle of luxury and innovation, epitomizing timeless elegance with a modern twist.

This year, the codes of men’s luxury watches take on a fresh feel by revealing themselves in a harmonious yet strengthening setting. Capturing the casual and relaxed spirit of everyday life, the designs feature a sensory experience that guides the selection of materials, design, and style – and pairs well with functional layering options.

Refined concentration and refinement are at the foundation of each creation and combination, aimed at expressing a sense of confidence yet casual completeness. One of the trends that have been interesting to review is the avant-garde designs and advancements in technology in self-winding movement, enhancing durability and precision.

Audemars Piguet:

Courtesy of Audemars Piguet 

Royal Oak Offshore Selfwinding (43mm)

The Royal Oak Offshore is a stylish watch for men because of its bold, distinctive design, attention to detail, and sporty elegance. The Offshore serves as a versatile emblem of status, complementing any ensemble, and the color featured in this particular reference adds a perfect pop of color for the spring season.


OMEGA 310. AMB 2

OMEGA 310. AMB 2

OMEGA Launches New Speedmaster Moonwatch
With Lacquered White Dial.

The OMEGA Speedmaster Moonwatch is launched in its newest edition – this time with a lacquered white dial inspired by space exploration and the collection’s own famous heritage.This captivating model was spotted on the wrist of OMEGA brand ambassador, Daniel Craig, at the Planet OMEGA Exhibition in New York. Now, the design will be available for public sale.

The watch’s most distinctive feature is its rare white dial. When the original Speedmaster was first created in 1957, one of the main goals of the designers was to produce an easy-to-read display with superb legibility. An authentic connection, the Speedmaster Moonwatch has been officially worn by NASA astronauts since 1965 and is known as the first watch worn on the Moon. In addition, red lines have also featured on the suits since Apollo 13 in 1970 to signify the commander’s rank. After months of experiments, OMEGA chose a white dial because it provides a particularly effective thermal reflection coefficient.


LM FlyingT Onyx

A new addition to the celebrated FlyingT collection: the LM FlyingT Onyx. Since 2020, the collection has hosted a special gemstone dial every year, with previous editions in Lapis Lazuli, Malachite, Tiger Eye and Cœur de Rubis. The series is joined today by the sophisticated LM FlyingT Onyx, featuring the deep black gemstone encased in an 18k yellow gold case – a classic combination found in vintage watches.

it is meticulously crafted 3-dimensionally, taking into account not only the asymmetrical cutout for the tourbillon, but also variable thicknesses to accommodate the technical requirements of the movement plate below. And to make things even more complex, the onyx is crafted into a dome!

The FlyingT’s slender, elongated lugs frame the onyx under a dome of sapphire crystal rising from the cambered bezel. At the 7 o’clock position, the hours and minutes are indicated by a pair of serpentine hands on a subdial inclined at 50°, visible only by the wearer; an intimate communication that highlights the personal nature of the LM FlyingT. Centre-stage, a soaring 60-second flying tourbillon projects like a column, driven by energy generated by a sun-shaped automatic winding rotor with sculpted rays. Despite its complexity, the FlyingT calibre finds its place in the compact 38.5mm case and delivers 4 days (100 hours) of power reserve.

Retail price before taxes of the LM FlyingT Onyx is CHF 114,000 / USD 133,000 / EUR 120,000 + VAT. Deliveries to our retail partners start now, and you’ll also find the LM FlyingT Onyx at our eShop:

Kross Studio:

Courtesy of Kross Studio

Celebrate the Year of the Dragon with Kross Studio’s Game of Thrones: House of the Dragon Timepiece Collector Series – a Collaboration with Warner Bros. Discovery Consumer Products

In 2024, the Year of the Dragon, there’s no better timepiece to sport than a wristwatch directly inspired by the epic mythical creatures. Kross Studio has revealed a second installment of one-of-a-kind Game of Thrones: House of the Dragon collector sets, each of which features a dragon-inspired timepiece and functional dragon egg sculpture and watch holder. These fascinating and wearable collectors’ items represent the perfect blend of high fantasy and Swiss-made high horology. The HBO fantasy series’ formidable dragons Syrax, Carxes, Meleys, Vhagar, and Vermax directly inspire each one-of-a-kind wristwatch. Altogether, Kross Studio has created only ten total of these timepieces and collector sets, some of which have already sold out, and each unique and dedicated to one of these singular dragons of Westeros. 

Girard Perregaux:

Courtesy of Girard Perregaux

44mm Free Bridge Meteorite on black rubber strap with fabric effect. Price: 25,700 USD

The Free Bridge Meteorite is a pinnacle of luxury and innovation, epitomizing timeless elegance with a modern twist. Featuring two meteorite plates from the asteroid belt, each watch is a unique masterpiece adorned with naturally occurring Widmanstätten patterns, making it a rare and exclusive timepiece. Its avant-garde design incorporates silicium technology in its self-winding movement, enhancing durability and precision. The 44mm stainless steel case exudes sophistication with a blend of polished and satin-finished surfaces, while the traditional craftsmanship and finishings add a touch of classical elegance. Available for one year only, this ‘out of this world’ watch from the Bridges Collection embodies the ultimate fusion of style and sophistication for the discerning man dressing for success in SS 2024.


Courtesy of Piaget

Piaget Polo Perpetual Calendar Ultra-Thin Watch

The iconic Piaget Polo collection now welcomes for the first time a mechanical perpetual calendar watch- an emblematic complication in which Piaget has developed considerable expertise, already deployed in some of its other watch lines. A ” Perpetual Calendar” watch gives the date, weekday,month and usually moon phases while automatically taking the exact number of days in the month, and the cycle of leap years into account.

Arnold & Son:

The Arnold & Son Ultrathin Flying Tourbillon Skeleton – one of the world’s thinnest flying tourbillon timepieces.Courtesy of Arnold & Son

With the new Ultrathin Flying Tourbillon Skeleton, Arnold & Son has created one of the thinnest skeletonized flying tourbillon timepieces in existence. This graceful, elegant 41.5 mm timepiece measures a mere 8.4 mm thick and houses a flying tourbillon timepiece just 3.3 mm thick. The flying tourbillon timepiece is offered in 5N red gold or platinum –and is limited to just 28 watches per variation.


LM Perpetual EVO BLUE, in titanium with light blue dial plate. Retail price (before taxes) USD 198,000

LM Perpetual EVO BLUE, in titanium with light blue dial plate.

Retail price (before taxes) USD 198,000


YA126389 PR

YA126389 PR


The House’s latest designs stay faithful to the classic timepiece’s refined appeal with contemporary updates, including an elegant slimline silhouette. Unique ridged bezels, sleek dial finishes, and the subtle use of Gucci lettering and the Interlocking G motif characterize the new G-Timeless editions. An original three-link stainless steel bracelet completes the polished designs.

A trio of sophisticated 40-mm iterations are powered by a Swiss-made automatic movement, which is visible through a transparent case back. Two steel editions feature an understated blue or black dial, while the distinguished bicolor version combines a silver dial with a yellow gold-plated bezel and gold galvanized indexes and hands.

Completing the collection are four smaller variations with a delicate 29-mm case. Two present a pink or silver mother of pearl dial embellished with radiant diamond indexes, while the other two are elegantly adorned with two diamonds at 3 and 9 o’clock. One showcases a pink dial, and the two-tone version displays a silver dial with a bezel plated in yellow gold.

Louis Vuitton:

Screen Shot 2024 03 07 at 9.16.42 AM

Screen Shot 2024 03 07 at 9.16.42 AM

Voyager Flying Tourbillon Poinçon de Genève Plique-à-Jour

With its innovative approach to trunkmaking since 1854, Louis Vuitton is synonymous with the philosophical elevation of travel to an art.

Louis Vuitton brings plique-à-jour enamel into the 21st century at the crossroads of artistic crafts and High Watchmaking with the Voyager Flying Tourbillon Poinçon de Genève Plique-à-Jour. The Voyager’s dial turns into a modern stained-glass window, revealing the perfection of a flying tourbillon movement developed at La Fabrique du Temps Louis Vuitton and bearing the prestigious Poinçon de Genève seal. By choosing plique-à-jour enamel, Louis Vuitton intends to restore the prestige of this rare, complex technique, still used by exceedingly few artisans in Europe. To achieve this, the Maison worked with several master enamellers within its atelier at La Fabrique des Arts, and the dial was crafted entirely within La Fabrique du Temps Louis Vuitton workshop.

Maurice Lacroix:

Created in partnership with Label Noir, Maurice Lacroix unveils a new version of its MASTERPIECE Skeleton. Equipped with a highly refined in-house movement, this model reveals many components usually hidden from view. Label Noir has played with light and shade, disclosure and stealth, as well as black and white hues, skilfully juxtaposing contrasts. The resultant watch, the MASTERPIECE Skeleton Label Noir, limited to 288 pieces, showcases the creativity of both brands and the wisdom of being inventive.

In 2020, Maurice Lacroix, the brand from the Franches Montagnes, collaborated with the Geneva-based watchmaker, Label Noir. This inaugural collaboration, a reinterpretation of the urban-themed AIKON, sold out within minutes of being released. Keen to repeat this achievement, Maurice Lacroix has, once again, joined forces with the watch personalisation specialist. 

Founded in 2011, Label Noir has gained a reputation for revisiting existing designs, masterfully working with a palette of black and white to deliver a new and unique expression of style. Occasionally the Genevan firm employs a pop of colour to evoke excitement; however, it is the brand’s judicious application of monochromatic hues that has led to its work attracting much critical acclaim.

Skeleton watches can trace their roots to the 18th century. The traditional technique for openworking a movement involves removing superfluous metal by using hand-saws and files. The resultant movement possesses an attractive filigreed appearance. However, on some occasions, the material removed adjacent to critical components, such as jewel beds, screws and the gear train, impaired reliability and created unwanted flex. Maurice Lacroix designed and developed its own in-house movement that addressed these potential issues.

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