Lil Yachty Stars In Drake’s Latest NOCTA x Nike Hot Step Air Terra Campaign

NOCTA Hot Step. Black and Yellow $180.00

Style trendsetter and hip-hop big shot Lil Yachty models Drake’s Latest NOCTA x Nike Hot Step Air Terra. The collaboration harkins back to a day when the silhouette designed decades ago created much fanfare. I’ll tell ya straight-up, once you view this shoe on-foot, you’ll see why Drake enlisted Lil Yachty as the brands unique style icon for the advertising campaign. More to the point, the Georgia born rapper wears the Nike Hot Step Air Terra ‘Black & Gold with on point flair that breathes life into the style trend.

Unlike the triple-white and triple-black shoes that preceded it, the ‘Black & Gold’ colorway is the first installment in Drake’s signature line to move away from the monochromatic aesthetic from years past.

NOCTA Hot Step. Black and Yellow. $180.00

The first signature shoe from NOCTA blends the ethos of the brand with a modern touch. The design takes a powerful stance that weaves together retro functionality and minimalistic design. The sleek minimalist upper combined with the remastered classic ‘Air Terra Humara’ tooling create a sure-fire silhouette. The mix of premium pebbled leather, 3M accents and G-TEK traction technology make for an everyday staple that offers a comfortable ride and ample support

JohnstonMurphy at StyleLujo

Joseph DeAcetis

Acclaimed American Journalist and International Editor. My interest lies in the pace and direction of trend adoption in luxury fashion and lifestyle, access to real-time fashion through top influencers and how disruption and social-intelligence have transitioned the trend landscape through the democratization of the marketplace

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