Las Vegas is known for reinvention. It is a city where ideas are tested, passions are built into reality, and people carve out their own lane. It is also where Abingdon Co., the women’s performance watch brand founded in 2007, has quietly grown into a force shaping a new era of horology. Now, the brand is entering its next chapter with the opening of its first brick and mortar showroom in downtown Las Vegas, a space that blends craftsmanship, education, and community under one roof.
The new location is more than a store. It is a home base for a brand that has always done things differently, centering its watches around the needs of women who move through the world with intention. Pilots, divers, drivers, motorsports pros, tactical professionals, and equestrians have all shaped Abingdon’s identity, and the showroom reflects that purpose driven spirit. Rather than a traditional boutique layout, the space is designed for appointments first, hands on experiences, and small format events. It also serves as an assembly facility and a watchmaking school, a rare combination for an independent brand and a significant milestone for one built around female leadership.
For founder Abingdon Mullin, the decision to open a physical space felt natural. “I built this company to give women real tools, not accessories,” she explains. “Opening a physical home for it was the next step. As a showroom, assembly space, and watchmaking school, Las Vegas gives me the freedom to build something unconventional.”
In many ways, the brand and the city share the same DNA. Abingdon describes Las Vegas as a community of makers. People who build, experiment, create, and push themselves. “Las Vegas isn’t only the Strip. Us locals know it differently” she says. “It’s a city of entrepreneurs, chefs, designers, artists, athletes, and people who reinvent themselves every day. That is exactly the energy that built Abingdon Co.” The brand’s core audience, known as “Crew Members”, reflects that same attitude. They are women who seek function, performance, and precision in their tools, but still want something that feels like a natural extension of their style.
Abingdon Co. began with a simple idea. Create watches that meet the real needs of women who fly, climb, dive, and explore. The brand found early success by listening closely to this community and responding with precision engineered designs that solved actual problems. It is an approach that still guides the collection today.
“Every watch we make starts with a real woman solving a real problem,” Mullin shares. “Pilots needed a flight computer that didn’t swallow their wrist. Divers needed 600 foot resistance in a size that fit. Drivers needed a timing watch that could take a beating. None of that came from trend forecasting. It came from listening to Crew Members and building tools around their lives.”
This mindset is part of what keeps Abingdon Co. ahead of the curve in a space where women’s watches have often been treated as decorative rather than functional. Mullin is clear about the difference. For her, technical performance always comes first.
“Function comes first. Always,” she says. “But purpose doesn’t mean you sacrifice beauty. A watch can handle 600 feet underwater and still look elegant at dinner. It can survive the flight deck and still feel refined. Our job is to design tools that happen to be beautiful, not accessories pretending to be tools.”
This philosophy resonates strongly in today’s market, where women are seeking pieces that align with the way they live and work. Abingdon Co. is helping define what modern performance wear looks like for women, and its new showroom represents a meaningful step toward that evolution.
The location also allows the brand to maintain tight control over quality, assembly, and education. “We can assemble watches, teach the craft, host Crew Members, and run the business all within the same zip code,” Mullin says. “That is rare for an independent brand, and it lets us keep quality tight while opening the door for more people to enter horology.”
The educational component is especially important to her. The brand plans to use the space for workshops, seminars, and hands-on courses where people can learn the fundamentals of watch assembly and repair. Mullin believes strongly in bringing watchmaking education back to the United States and expanding access to an industry that can often feel closed off. “We need more and more Americans trained in this craft. Period,” she emphasizes. “Watchmaking and watch assembly shouldn’t feel like a guarded, overseas-only pipeline. Bringing assembly and education back to the US creates a pathway for people who never saw themselves in this industry.”
Interest in mechanical craft has been rising in recent years, and the brand sees this as the perfect moment to invest in training new talent. “People want to learn how things work. They want skills. They want purpose,” she says. “We can give them that access here.” For Mullin, this mission is personal. She built the school for people who are naturally hands-on but may not have had an opportunity to explore horology. “The school is designed for the person who’s always been hands-on but never got the invitation,” she explains. “The mechanic. The engineer. The jeweler. The STEM kid. The mom who fixes everything in the house. The creative who enjoys building something with precision.”
The goal is not to replicate a Swiss training program, but to create an American pathway that honors curiosity, skill, and craftsmanship. Students may enter with different backgrounds, but Mullin hopes they leave with confidence in their ability to build or repair something meaningful. “If they leave feeling empowered to build something with their own hands, then we’ve done our job,” she says.
Mullin’s own experience as a pilot continues to shape the brand’s direction. She approaches design, leadership, and problem solving the same way she approaches flying. With preparation, clarity, and focus. “Flying taught me to think ahead, prepare for contingencies, and trust checklists,” she explains. “Entrepreneurship demands the same skills. You stay calm, you solve the problem in front of you, and you don’t quit.” Her time in the cockpit also highlighted how few technical tools were built with women in mind, a realization that fueled the company from the beginning. “I create what I wish I had, gear that respects the user,” she says. “And I run the business with the same mentality pilots bring to the flight deck. Own your decisions, own your mistakes, and take care of your crew.”
That philosophy carries through every part of Abingdon Co., from customer service to design development. Crew Members receive lifetime battery changes and cleanings, and Mullin personally fields at least one customer call per week. It is a way for her to stay connected to the women she builds for and to remain grounded in real world needs rather than market assumptions. “Whenever people ask me if I am the designer, I tell them no, I’m not. Then I point to every woman in the room and say they are the designers. They tell me what they want, and we build it,” she says. “My customers know what they need in a watch. They are the brand.”
Looking ahead, the brand sees significant opportunity in the future of women’s watchmaking. More women are entering fields that rely on precision tools. Aviation, diving, motorsports, tactical work, firefighting, and equestrian disciplines all demand equipment that can keep up with rigorous, high pressure environments. Mullin believes the industry is only beginning to recognize the scale of this shift. “Women are demanding watches built for performance, not decoration,” she says. “The industry is slowly catching up, but we’ve been doing it since 2007.”
As this movement grows, Abingdon Co. plans to stay at the front. The brand’s focus on real utility, authentic community, and hands-on education positions it to lead the next era of functional luxury for women. “We’re not guessing what women want, we’re building alongside them,” she says. “As more women enter these purpose-driven fields, the demand for real tools will only grow. We plan to lead that momentum.”
The opening of the Las Vegas showroom marks the beginning of that next chapter. It is a space built for learning, connection, and craft, and a reflection of the brand’s commitment to women who push boundaries. For Abingdon Co., this is not just a milestone. It is a statement about where women’s watchmaking is headed and who is building it.
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