The first one, Chronograph 911 Turbo 50 Years, is exclusively reserved for the owners of the the special Turbo 911 model that has also been released today, while the second one, Chronograph 1 – 50 Years 911 Turbo Edition, is available to all Porsche Turbo fans, however, strictly limited to 500 pieces worldwide.
As the holiday season approaches, few gifts capture the essence of timeless elegance and craftsmanship quite like a luxury watch. In today’s market, buying a watch is more than just picking a beautiful timepiece—it’s about understanding the mechanics, movements, and trends that ensure your investment holds value long after it’s unwrapped.
The luxury watch market continues to showcase its vitality, with iconic brands like Rolex, Patek Philippe, Audemars Piguet, and Cartier remaining top players. According to EveryWatch’s 2024 report, even amidst slight market fluctuations, high-value models continue to perform strongly. Watches like the Rolex Day-Date 36 saw a 57% surge in value, while masterpieces like the F.P. Journe Chronomètre à Résonance fetched over $237,000 at auction. These are watches that transcend fashion—they are heirlooms, investments, and bold style statements all in one.
Understanding the Importance of Watch Movements
When considering a luxury watch as a gift, it’s crucial to understand the movement, which refers to the internal mechanism that drives the watch’s functions, including timekeeping, chronographs, and other complications. Movements come in different types—automatic, manual, and quartz—with automatic movements being the most revered due to their intricate craftsmanship. The movement is the heart of the watch, not only affecting its functionality but also its overall value. Mastering the details of a movement adds an extra layer of sophistication to the experience of owning a luxury watch.
Public Figures and Their Iconic Watches
Many public figures today are known for their impeccable watch game. Here are three notable personalities who are frequently seen sporting some of the world’s finest timepieces:
- Bad Bunny – The global music sensation often wears the Patek Philippe Nautilus, reflecting his edgy yet sophisticated sense of style and love for high-end, rare timepieces.
- Post Malone – Known for his eclectic style, Post Malone is often spotted wearing the Rolex Day-Date, which complements his love for luxurious and bold accessories.
- Donald Trump – The former U.S. president (and, perhaps, soon to be the President elect) is known for his love of luxury, including his watches. He has been spotted wearing a Patek Philippe Golden Ellipse, a watch that reflects both his taste for elegance and exclusivity.
Five Things to Know Before Buying a Luxury Watch
To ensure you make the perfect choice when gifting a luxury watch, here are five essential tips to keep in mind:
- Understand the Brand’s Legacy – Iconic watch brands like Rolex, Patek Philippe, and Cartier carry with them a history of craftsmanship and innovation. Knowing the brand’s story adds depth to the purchase.
- Movement Matters – As mentioned earlier, the movement is crucial. Whether you choose automatic or manual winding, ensure you understand the mechanics that drive the watch.
- Trends vs. Timelessness – Some watches are trendy for a few seasons, while others maintain their appeal for decades. Look for designs and models that balance both.
- Consider Resale Value – Many luxury watches, such as the Rolex Daytona and Audemars Piguet Royal Oak, hold or even increase in value over time. Choose a model with strong market performance.
- Size and Fit – A luxury watch should not only look good but feel comfortable. Pay attention to the watch’s size and weight to ensure it suits the wearer’s wrist.
A luxury watch is more than a fashion statement—it’s an investment in craftsmanship, history, and personal style. As we head into the holiday season, there’s no better way to express appreciation for someone than with a timepiece that embodies both elegance and precision. Here’s to a Happy Holiday Season and a prosperous 2025—may time keep ticking with hope, dreams, and enduring style.
H. Moser & Cie:
This holiday season, the Bucherer Exclusive H. Moser & Cie. collection is the ultimate watch choice for men who appreciate style, innovation, and exceptional craftsmanship. These limited-edition timepieces, available only at Bucherer, feature amber-sand fumé dials with frosted textures, exuding a warm, sophisticated aesthetic perfect for the winter season. The Pioneer Tourbillon, with its stainless steel and DLC titanium case and sporty khaki rubber strap, offers a striking blend of elegance and functionality. With its intricate flying tourbillon mechanism, impeccable design, and limited availability, this watch is not only a symbol of precision but also a rare collector’s item. For the discerning man, this exclusive piece is the perfect gift, embodying luxury and timeless appeal.
Jaeger-LeCoultre:
Pink Gold Men Watch Manual winding Reverso Tribute Small Seconds Q3982590 | Jaeger-LeCoultre
In its pink gold case, the Reverso Tribute Duoface is a throwback to the first models from 1931, with their emblematic codes: chemin de fer, applied hour markers, Dauphine hands.
Hublot:
Stacked from 29 images. Method=B (R=6,S=1)
The Classic Fusion King Gold Diamonds 29mm would be a timeless and sophisticated addition on anyone’s wrist this holiday season making it the perfect Best Luxury Watch Gift for 2024.
Breguet:
A face as black as night, resplendent under the glow of “Grand Feu” enamel – and for the first time in this collection – encased in a sheath of platinum, a noble metal and a symbol of excellence. The Classique de is dressed in black and silver to show the essential passage of time on reference 5177, complemented by the moon-phase and power-reserve indicator on reference 7787.
H. Moser & Cie:
The H. Moser & Cie. Pioneer Retrograde Seconds is the ultimate luxury gift for 2024 due to its playful yet sophisticated retrograde seconds complication, which adds an animated touch of elegance to any wrist. This visually captivating timepiece combines innovation, precision, and a bold sporty aesthetic, making it a unique standout for discerning watch enthusiasts. With its 120-meter water resistance and minimalist design, it blends durability and refinement—perfect for both adventure and style.
Parmigiani Fleurier:
The TONDA PF Automatic 36mm is an ideal gift for a loved one as it is a timeless expression of elegance and devotion. Its 18-carat pink gold construction and diamond-studded design make it more than just a watch—it’s a symbol of the preciousness and care you hold for the person receiving it. The fluidity and intricate detailing of the bracelet makes this watch not only a luxurious gift but also a deeply meaningful one that speaks to the value you place on your loved one.
De Bethune:
De Bethune today unveils the DB28XP Steel Wheels Tourbillon in Hong Kong, a contemporary open worked masterpiece, marked by its iconic delta-shaped bridge and extraordinarily lightweight tourbillon cage at 6 o’clock. Limited to ten pieces, the DB28XP Steel Wheels Tourbillon will retail for $210,000 USD / 182,000 CHF.
- A vibrant titanium hour ring with blued microlight decoration and polished hour markers
- The minute ring and 30-second tourbillon dial feature circular satin-finished titanium
- The barrel bridge is highlighted by polished beveling and blued microlight decoration
- The triangular central bridge and dial base are polished titanium
ROLEX:
A symbol of luxury, precision, and timeless elegance, a Rolex is more than just a timepiece—it is an investment in excellence. If you’re on the lookout for the perfect Rolex, SwissWatchExpo’s insights and expertise in the pre-owned luxury watch market will provide valuable guidance in making an informed and rewarding choice.
“Overall, we once again saw very strong growth in sales of pre-owned Rolex watches, particularly as demand for their new models continues to far surpass supply,” explains Eugene Tutunikov, CEO of SwissWatchExpo. “This creates a strong secondary market evidenced by the growth for the majority of our pre-owned Rolex models.”
BULOVA:
The Blood Moon” Lunar Pilot aligns with a watch gift for 2024 because it masterfully blends historical significance with modern craftsmanship. Celebrating the brand’s deep ties to space exploration, the watch is inspired by the rare and captivating Blood Moon, a total lunar eclipse, which is reflected in its vibrant red dial. The 43.5mm stainless steel case and matching multi-link bracelet offer a robust yet sporty aesthetic, making it both durable and stylish.
URWERK:
URWERK has just launched their newest timepiece, the UR-230 Polaris.
TECHNICAL SPECIFICATIONS
MOVEMENT
Caliber: UR-7.30 developed by URWERK
Winding: Automatic winding mechanism with manual winding option
Escapement: Swiss anchor escapement
Frequency: 28,800 vph- 4 Hz
Hairspring: Flat
Jewels: 50
Energy: Double barrel system
Power Reserve: 48 hours
Material: Baseplate in ARCAP P40; 3D minute hand in aluminum with counterweight; Central spring in steel; Hour transporters in aluminum; Central carousel and screws in Grade 5 titanium.
ACCUTRON:
The Accutron DNA collection is an exceptional holiday gift for 2024 because it perfectly balances festive vibrancy with innovative craftsmanship. The newly released colorways bring a bold and joyful spirit, making these timepieces a standout accessory for the season. Beyond their striking appearance, these watches feature a groundbreaking movement that uses twin turbines to generate electrostatic energy from human motion, powering the fluid second hand and precise hour and minute hands. This unique blend of eye-catching design and cutting-edge technology makes the Accutron DNA collection not just a luxury gift, but a thoughtful expression of innovation and style—perfect for celebrating the holiday season with loved ones.
Bremont:
Terra Nova 38 The 38mm is Terra Nova in its purest form. The unique modern geometric cushion case with its low profile and shortened lugs has been crafted to sit perfectly on the wrist with great balance and presence. Photographer Credit: Bremont
What makes this item the Best Luxury Watch Gift for 2024? The Bremont Terra Nova 38 with a white dial is the perfect unisex watch for any occasion. The stainless-steel bracelet allows the watch to level up any outfit, making the timepiece a statement of prestige and refined taste. Its understated elegance makes it suitable for meetings and events, while its rugged features ensure it can handle adventurous pursuits. This versatility makes it an ideal gift for those with diverse lifestyles. The 38mm case of the Terra Nova 38 is designed to offer a comfortable fit on a variety of wrist sizes. The ergonomic design ensures that it sits perfectly on the wrist, providing both comfort and style. The Bremont Terra Nova 38 is the epitome of luxury, craftsmanship, and adventure. Its timeless design and robust performance make it the best luxury watch gift for 2024. The Terra Nova 38 is a gift that promises to delight, inspire, and stand the test of time. Give the gift of unparalleled elegance and adventure with the Bremont Terra Nova 38.
Porsche:
Porsche 911 Turbo, the One and Always.
This year, Porsche fans are celebrating the 50th anniversary of the first 911 Turbo – a model that has created history. The Turbo concept is synonymous with a multitude of superlatives. Turbo means breathtaking acceleration, unparalleled intensity, and incredible thrills – all built around a unique design. The flat engine, the powerfully designed rear of the car, and the unmistakable wing.
In celebration of this special anniversary, today Porsche Design is releasing two limited-edition watches. The first one, Chronograph 911 Turbo 50 Years, is exclusively reserved for the owners of the the special Turbo 911 model that has also been released today, while the second one, Chronograph 1 – 50 Years 911 Turbo Edition, is available to all Porsche Turbo fans, however, strictly limited to 500 pieces worldwide.
Avi and Co:
Movement: ETA2892-A2 automatic
Function: Hours, Minutes
Dial: Full sapphire sunburst paved dial
Stones: 945
Carat weight: 110ct
Case: 44M diameter 18K White Gold
Bezel: White Gold
Bezel Function: Gem Set
Bracelet: Basketweave pattern pave pink sapphire
Availability: Special Order
Price: $250,000 USD
The Avi & Co Hue Pink Watch is a masterpiece of design, displaying a captivating pink dial that exudes sophistication and charm. The soft yet striking hue is both unique and versatile, making it a standout accessory, for every occasion. In a world where exclusivity is the ultimate luxury, the Avi & Co Hue Pink Watch stands out. Why gift something that everyone has when you can gift a made to order timepiece. This exclusivity adds to its allure and makes it a coveted item among watch enthusiasts. The Avi & Co Hue Pink Watch embodies everything that makes a gift extraordinary: elegance, craftsmanship, and exclusivity. As the best luxury watch gift for 2024, it promises to delight, impress, and stand the test of time. Make 2024 a year to remember by giving the best gift: Hue By Avi and Co.
Luminox:
Atacama Field. This Atacama Field 1970 watch is inspired by its namesake, the Atacama Desert. The design with a dark green dial with textured finish and sand hour numbers evokes the terrain and rugged landscape of the desert. The timepiece presents a large dial that displays the 12- & 24-hour clock, along with a red tipped second hand and red arrow next to the date at 3 o’clock for instant readability. The dial is protected by sapphire crystal with anti-reflective coating. The 43 mm CARBONOX™ case is matched with a black rubber strap. Photographer Credit: Luminox
When it comes to luxury timepieces that combine rugged durability with timeless elegance, the Luminox Atacama Field stands out as the ultimate gift for 2024. The Luminox Atacama Field is built to withstand the harshest environments, making it an ideal companion for outdoor expeditions. The Luminox Atacama Field is more than just a watch; it’s a symbol of adventure, durability, and timeless elegance. As the best luxury watch gift for 2024, it promises to delight and impress, standing the test of time through any challenge or occasion. This Holiday season give the gift of style and reliability with the Luminox Atacama Field.
TAG Heuer:
TAG Heuer Carrera Chronograph. Embrace the rebirth of a legend with the TAG Heuer Carrera Chronograph in 39mm. Paying tribute to the iconic ‘Panda’ look of the sought-after Heuer 7753 SN, this distinctive watch blends classic allure with a bold glassbox design for a new era of racing and heritage enthusiasts. Photographer Credit: TAG Heuer
The TAG Heuer Carrera Chronograph is renowned for its distinctive and iconic “panda” dial design. This classic and timeless look not only pays homage to vintage chronographs but also ensures that the watch remains a stylish statement piece for years to come. The TAG Heuer Carrera Chronograph embodies the brand’s legacy along with the spirit of racing. Gifting this watch means giving a piece of horological history that celebrates both innovation and tradition. The timepiece’s versatile design makes it suitable for any occasion. Whether dressing up for a formal event or adding a touch of sophistication to a casual outfit, this watch complements a wide range of styles. The TAG Heuer Carrera Chronograph is more than just a watch, it’s a celebration of style, heritage, and exceptional craftsmanship. Ultimately making the timepiece a gift of elegance and precision.
Bulova:
When you wear this automatic watch, time marches on–and on–thanks to a self-winding mechanism that’s powered by your everyday movements. Two skeleton subdials show off a glimpse of that timing action amid the brown and silvertone dial with rosetone accents.
DOXA:
DOXA LAUNCHES THE SUB300 ‘GREAT WHITE’ TOPPER EDITION
Burlingame-based retailer Topper Jewelers unveils its 15th collaborative ‘Topper Edition’ with a bold new interpretation of DOXA’s most iconic dive watch whose livery was inspired by the Great White Shark, native to Northern California’s nearby Gulf of the Farallones in the Pacific Ocean.
Jutting out of this gulf are the Farallon Islands– a series of rocky sea stacks and islands shrouded in mystery and maritime lore, which are just barely visible from the westward-facing San Francisco shoreline on a clear day. Nicknamed “the Devil’s Teeth,” these islands are teeming with biodiversity, home to birds, marine mammals, and a thriving population of Great White Sharks. This classical DOXA SUB 300 pays tribute to those who once endeavored to dive and explore these islands, with its white and blue livery continuing the traditions of past Topper Editions while evoking the dark navy blue of the Pacific, and the white of the apex predators which call these waters home. Its high-contrast dial is actually fully luminous, glowing bright blue in low light– a first for any fully lumed DOXA SUB.
Like the rest of the beloved DOXA SUB 300 collection, this ‘Great White’ Topper Edition is built around a familiar 42.5mm 316L stainless steel case. To preserve the dial’s unique symmetry and maximize its luminous signature in the dark, the watch is powered by a no-date COSC-certified automatic movement — another first for the SUB 300 platform, modern or otherwise. Also present is DOXA’s signature unidirectional rotating bezel, with its deep sawtooth edges and dual engravings, enabling a diver to calculate both elapsed dive time and “no-stop” decompression dive times in accordance with US Navy diving tables. These engravings are finished in navy blue lacquer to match the hour markers on the dial. The watch is finished with an AR-coated, sapphire crystal, which retains the same uniquely domed shape as the plexiglass fitted to DOXA’s 1967 original.
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