Football Legend Lionel Messi Unveils the Highly Anticipated “Join the PLANET” RWA

The “Join the Planet” real-world asset (JTP RWA) was unveiled after months of speculation. 
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The First Edition of Join The Planet RWA series, featuring collectables inspired by Messi's legendary left boot was unveiled during a live event on Twitch. Each item captures the essence of Messi's signature and radiates unmatched authenticity.

In an unparalleled fusion of sports, technological innovation, and environmental stewardship, PLANET, an environmental sustainability, real-world asset (RWA) tokenization platform, has forged a partnership with football icon Lionel Messi. 

The First Edition of Join The Planet RWA series, featuring collectables inspired by Messi’s legendary left boot was unveiled during a live event on Twitch. Each item captures the essence of Messi’s signature and radiates unmatched authenticity.

Planet ReFi is an ecosystem harnessing the power of the blockchain to address pressing social and sustainability challenges, paving the way for a more transparent and sustainable future. PLANET is a platform that tokenizes Real-World Assets (RWA), bringing yields into the web3, all while striving for sustainable growth. 

These collectibles are crafted from materials recycled from the Paraná River in Messi’s hometown (Rosario, Argentina), embodying a commitment to environmental sustainability. The transformation of these materials into unique collectibles is fully documented and audited, offering a transparent and authentic journey from river debris to your hands.

PLANET is an RWA tokenization platform that integrates dynamic Web3 solutions with the robust RWA market to create high yields and foster sustainable growth. 

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The “Join the PLANET” RWA will be available for sale exclusively on and not available anywhere else. This will benefit the PLANET community as they will have the first opportunity to access these revolutionary real-world assets. $PLANET is the native token of “Join the Planet” movement.

Real-world assets or RWAs are assets that have tangible value, such as gold, real estate, cars, currencies, commodities, credit, or fine art, that are then tokenized by putting them on the blockchain and converted into digital tokens. These tokens can then be traded online efficiently, enabling liquidity, increased accessibility, and fractional ownership of these assets. 

Tokenization is the big trend of this decade, which is expected to be the “key driver of digital asset adoption.” In fact, RWA tokenization is expected to be a multi-trillion market by 2030, markedly higher than $310 billion in 2022. According to digital asset management firm, the market value of real-world asset tokenization is estimated to be $3.5 trillion, even in a bear scenario, presenting a massive opportunity.

Currently, this market is ripe for disruption, and PLANET aims to achieve just that by making RWA trading more accessible and ensuring fans and potential buyers don’t miss out on this game-changing real-world investment opportunity.  

PLANETary Growth

The futuristic platform PLANET has been seeing excellent growth over the past year. It has collaborated with influencers and celebrities to reach a wider audience and ensure fast growth. This way, apart from more blockchain-savvy users, PLANET can also reach larger fandoms and engage fans who usually remain outside of the Web3 scene. Through these efforts, PLANET aims to generate $100 million in revenue within its first operational year. 

However, financial growth is not the only focus for PLANET; the platform also strives for sustainable environmental growth. The PLANET ecosystem leverages blockchain technology to address social and sustainability challenges to provide a more transparent and eco-friendly future. 

In fact, the platform is aligned with the United Nations’ 17 Sustainable Development Goals (SDGs) to bring positive change to the planet. These goals address pressing social, economic, and environmental challenges, such as poverty, health concerns, work conditions, and sustainability. If fulfilled, these goals will tackle major issues plaguing humanity for decades and will give people a decent life on a healthy planet.

Now, with the football GOAT Messi unveiling the biggest RWA project in Web3 history, PLANET is all set to make an unprecedented impact in the world of tokenization and the broad crypto space with a focus on sustainable growth.

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