If there’s one brand defining style in 2025, it’s Pucci.From red carpets to vacations on the coast, it feels like everyone suddenly woke up to the magic of those bold prints. But for me, this isn’t a new obsession. I’ve loved Pucci for years, from the 1960s images that first hooked me, to Christian Lacroix’s…
Category: Style & Beauty
Why The Regulars Might Be the Most Important Racquet Sports Brand You Haven’t Tried Yet
The Regulars: A Brand That’s Not Just Playing the Game—It’s Changing It As someone who’s spent years immersed in the world of racquet sports—whether coaching, competing, or simply obsessing over gear—I’ve seen countless brands come and go. But when I first got wind of The Regulars, something felt different. This wasn’t just another activewear label trying…
Calvin Klein’s AW25 Menswear Is Gen Z’s Uniform of Cool—And NYC Is Its Playground
Photography by Penelope Peralta The Calvin Klein Code: Minimalism, Sex Appeal, and Now, Gen Z Swagger Calvin Klein has always been more than a fashion label—it’s a cultural mirror, a provocateur, and a master of reinvention. From its inception in 1968, the brand has consistently pushed boundaries, defined eras, and captured the zeitgeist with a…
Chloé Winter 2025 Campaign: Grace Hartzel Channels 1970s Riviera Glamour
Chloé has revealed its Winter 2025 campaign, starring Grace Hartzel and photographed by David Sims in the South of France. More than a seasonal debut, the campaign reflects Chemena Kamali’s vision for the house: a return to Chloé’s free-spirited roots, captured through a cinematic lens that speaks to both heritage and modernity. The French Riviera…
Why Mannatt Gupta Is the Indian Designer to Watch in 2025
Ethereal Realms: Mannatt Gupta’s Poetic Take on Modern Femininity Indian designer Mannatt Gupta has built a reputation as one of fashion’s most exciting new voices, and her latest collection, Ethereal Realms, shows exactly why. With a clear point of view and a talent for storytelling through design, Gupta continues to shape her brand into one…
Michael Kors Just Crowned JC-T as the Face of Fall—The Global Fashion Power Move Everyone’s Talking About
The Rise of the 2025 Brand Ambassador: A Global Power Play Luxury brands in 2025 are no longer just selling products—they’re selling personas. From Henry Cavill for Longines to Cate Blanchett for Uniqlo, the industry’s biggest names are aligning with stars who embody their values, aesthetics, and global ambitions2. These partnerships are more than just…
12 Years, 6 Million Steps: How Bruno Marc Quietly Took Over America’s Shoe Game
Bruno Marc at 12—The Footwear Brand That’s Quietly Winning the American Man The Return of Quiet Luxury: Dressing for Success Starts at the Feet In an era where loud logos are fading and understated elegance is back in vogue, Bruno Marc is perfectly positioned. As we transition into fall, Bruno Marc’s latest collection arrives with…
PUMA Suede Reborn: How a 200-Year-Old British Tannery and a Global Sportswear Giant Are Winning Over Gen Z
As someone who has spent years immersed in the fashion industry—analyzing trends, decoding brand strategies, and watching the pendulum swing between hype and heritage—I can say with confidence that PUMA’s AW 2025 Suede drop is more than just a product launch. It’s a cultural moment. A strategic masterstroke. And a reminder that true relevance isn’t built…
PUMA x KidSuper AW 2025: The Football-Inspired Fashion Drop That’s Redefining Streetwear Cool
As Editor of StyleLujo.com and Instructor at the Fashion Institute of Technology, I’ve spent years dissecting the anatomy of a successful fashion collaboration. And let me be clear: the PUMA x KidSuper AW 2025 collection, titled “The Gaffers,” isn’t just another seasonal drop. It’s a cultural playbook. A visual manifesto. A bold, expressive celebration of football culture, creative identity,…
MICHAEL KORS TAKES ROME: Suki Waterhouse, Logan Lerman, and the Campaign That’s Redefining Luxury Fashion
In a season defined by cinematic storytelling and unapologetic glamour, Michael Kors delivers a Fall 2025 campaign that transforms fashion into a narrative of elegance, rebellion, and timeless allure—anchored by the magnetic presence of Suki Waterhouse and Logan Lerman in Rome. There are campaigns, and then there are moments. The Michael Kors Fall 2025 campaign is…
