“Cowboy style, American Western heritage, and Indigenous design are dominating fashion in 2025—and the momentum is only growing. From rugged denim and handcrafted leather to turquoise jewelry and classic cowboy hats, this aesthetic speaks to a deeper cultural shift: a renewed pride in American craftsmanship, tradition, and identity. As we head into the holiday season, men across the country are embracing styles that reflect strength, authenticity, and a connection to the land. It’s more than fashion—it’s a patriotic statement. We’re proud to see this resurgence echo through the streets, the ranches, and the runways of America, reminding us that we live in the greatest nation on earth. —Joseph DeAcetis, Editor at StyleLujo.com and Menswear Professor at the Fashion Institute of Technology.