“I think SS27 menswear marks a real turning point in how we define luxury masculinity—less about uniformity and more about authored identity. What excites me about this Dunhill collection is how it operates like cinema rather than clothing: every blazer, every shade of navy, every softened shoulder feels like a character decision rather than a seasonal trend. Simon Holloway isn’t just designing garments, he’s building psychological wardrobes rooted in British archetypes—Roger Moore ease, Snowdon rebellion, aristocratic precision—and translating them into a modern language of movement, lightness, and lived-in refinement. For me, this is where menswear gets interesting again: when tailoring stops being armor and becomes narrative, when luxury stops shouting and starts revealing personality in layers. SS27 doesn’t just suggest how men should dress—it suggests how they should exist in the world, across yacht decks, city nights, and everything in between.” — Joseph DeAcetis