If there’s one brand defining style in 2025, it’s Pucci.From red carpets to vacations on the coast, it feels like everyone suddenly woke up to the magic of those bold prints. But for me, this isn’t a new obsession. I’ve loved Pucci for years, from the 1960s images that first hooked me, to Christian Lacroix’s collections in the early 2000s. So when Camille Miceli’s FW25 collection dropped, complete with Naomi Campbell in the campaign, it felt like the perfect continuation of a love I’ve had for the brand all along.
Pucci has always been more than just clothes, it truly is a cultural statement. From the jet-set glamour of the 1960s to the runway reinventions by designers like Christian and Peter Dundas, the house has defined how fashion can be both playful and sophisticated. Its prints have appeared in film, on the streets, and in iconic photographs, inspiring generations to embrace color, pattern, and personality.
Camille Miceli’s FW25 collection, “PASSEPARTOUT”, is all about revisiting Pucci’s greatest hits while pushing them into new territory. The prints are instantly recognizable, but they’ve been re-edited and restyled in a way that feels very now. Approaching Pucci with both reverence and innovation, Miceli delves into the archives, finding ways to reinterpret classic prints while maintaining their essence. Her FW25 collection is a dialogue between past and present — honoring Emilio Pucci’s original spirit while speaking to the energy and attitude of today’s fashion landscape.
The house’s archives are front and center:
- Labirinto (1969): A maze of lines and curves, now on dresses and jumpsuits that feel sleek and strong. The print has this kinetic feel that moves with you, never stiff, and instantly feels modern while still classic.
- Istrice (1957): Spiky and graphic, a little bit dangerous, adding edge to softer shapes. On a flowing blouse or tailored coat, it gives a subtle punch. The kind of detail that makes you do a double take.
- Collane (1970): A necklace motif that’s playful and chic when blown up to full-print scale. In FW25, it feels almost whimsical, like wearing your favorite jewelry all over your outfit. It’s fun, unexpected, and 100% Pucci.
- Astro: One of Emilio Pucci’s personal favorites, starry and dreamy, now transformed into evening looks that feel elegant without being over-the-top. It’s the kind of print that catches the light in all the right ways, bringing a touch of fantasy to the real world.
- Hawaii (1969): Bright, tropical, and just a little escapist, now styled for fall. It brings that hint of summer warmth and fun, whether on a coat, dress, or layered with unexpected pieces. It’s playful, bold, and effortlessly happy. Classic Pucci.
Beyond the prints, the FW25 collection plays with texture and silhouette. Silk blouses with cascading ruffles, tailored jumpsuits that elongate the body, and satin skirts that catch the light all contribute to the collection’s cinematic energy. Each garment feels as though it’s made to move, whether on the runway, in the campaign, or in real life.
What makes these pieces stand out isn’t just the prints themselves, but how they’re styled. Sometimes it’s head-to-toe in one pattern, other times it’s two fabrics mixed together that shouldn’t work but somehow do. It’s daring, but that’s exactly what Pucci has always been about. Accessories join in too; printed boots, playful jewelry, patterned bags. Nothing fades into the background. Every detail is part of the full look. This isn’t quiet luxury, it’s clothes that want to be noticed.
When Naomi Campbell steps in front of the camera, it’s always a moment. For this campaign, shot by Oliver Hadlee Pearch, the mood is nightlife energy at its best: shimmering fabrics, striking movement, and Naomi fully absorbed in the moment. She doesn’t just wear Pucci; she brings it to life, embodying confidence and timelessness with every pose.
With a collection this bold, she’s the perfect match. Naomi gives the looks motion and presence, turning each look into something dynamic and unforgettable. Her effortless command of the spotlight mirrors the energy Pucci has always carried — vibrant, confident, and endlessly relevant.
The synergy between Naomi and Camille goes beyond the camera. Naomi’s natural understanding of movement and presence complements Miceli’s visionary approach to fabrics and cuts. Together, they create images that feel alive, breathing motion and emotion into every frame, and turning each outfit into a story of full glamour.
There’s a reason Pucci feels so right at this moment. Fashion has been dominated by neutrals and minimalism for so long that people are craving color and personality again. Pucci answers that call perfectly. These prints don’t whisper, they speak loud and clear, just like the brand always has.
Like myself, you have probably been seeing Pucci everywhere; on celebrities, stylists, and influencers embracing its unapologetic energy. Social media has been flooded by multiple people wearing Pucci, each interpreting the prints in their own way. Mixing patterns, layering textures, and giving the iconic designs a personal twist. In a way, the brand represents a return to fashion as fun, a way to express joy and boldness rather than blend in.
Pucci has never just been about clothes. It’s about feeling confident and living in color. The archival prints are iconic, but what keeps them alive is the way they can constantly be reinvented. Miceli’s FW25 collection shows exactly that, pieces that are rooted in history but feel completely of the moment. The bold colors and dynamic prints evoke a sense of freedom, inviting each person to embrace their individuality.
Naomi Campbell and Camille Miceli together create a perfect storm for the brand. Naomi brings movement, charisma, and timeless glamour, while Miceli reinvents the house’s archives with boldness and modernity. Their collaboration doesn’t just showcase the collection, it amplifies the energy, personality, and joy that have always defined Pucci, proving that this brand isn’t following a trend, it’s leading it.
The collection is now available to shop in stores and on pucci.com.
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