Models stormed the runway in Marimekko’s SS26 collection—where vibrant florals, bold stripes, and playful silhouettes reimagined Finnish heritage with fresh proportions and unexpected colorways. A joyful clash of past and future.
Marimekko brought color and energy to Copenhagen Fashion Week with a Spring/Summer 2026 collection that played with proportions, patterns, and the balance between old and new. Staged in a former industrial site in the city’s harbor, the setting’s raw concrete and steel created a striking contrast to the vibrant prints and easy silhouettes that came down the runway.
James Cochrane
James Cochrane
James Cochrane
The collection explored what Creative Director Rebekka Bay calls the “art of pattern.” Bold stripes and reimagined florals were layered and recolored in unexpected ways, sometimes transforming a floral print into something that looked more like a field of lemons. Mini skirts were paired with oversized shirts, maxi dresses were reworked into co-ord sets, and light summer fabrics were given a touch of utility.
James Cochrane
James Cochrane
James Cochrane
This season also celebrated a true Marimekko icon; the Jokapoika shirt. First introduced in 1956 and known for its genderless fit and hand-painted Piccolo stripe, the shirt got a 70th anniversary update with new proportions, colorways, and playful details like crops and exaggerated stripes.
The color palette pulled from summer gardens and markets — think peony pink, hydrangea blue, and spirulina green, punctuated by pistachio, peach, and bright lemon. Each look was finished with contrasting adidas Tokyo sneakers, keeping the mood relaxed and wearable.
James Cochrane
James Cochrane
James Cochrane
Marimekko SS26 felt like a confident mix of heritage and experimentation, blending the brand’s signature stripes and florals with unexpected shapes, bold color combinations, and playful reworks of archival pieces. It was a reminder that even the most familiar patterns (those deeply tied to the brand’s identity) can still feel fresh and surprising when approached with curiosity and a willingness to reimagine tradition.
James Cochrane
James Cochrane
James Cochrane
