Step into the spirit of the Côte d’Azur with Veronique Gabai’s Eau d’Azur—a luminous blend of neroli, lavender, and musk. Inspired by the Mediterranean, crafted with care, and designed to awaken your senses. #EauDAzur #VeroniqueGabai
Stepping through the revolving doors of Bergdorf Goodman is like entering a sanctuary of timeless elegance. Located on Fifth Avenue, this legendary department store is synonymous with luxury, refinement, and exclusivity. On a recent evening, its lower level was transformed into a fragrant haven for the highly anticipated launch of Veronique Gabai’s newest fragrance, Eau d’Azur.
Cameras flashed as photographers captured the fashion-savvy crowd, each guest impeccably dressed and glowing under the soft lights. It felt less like a launch party in Manhattan and more like an intimate soirée on the French Riviera—effortlessly chic, joyfully vibrant, and brimming with the spirit of summer, all unfolding in the heart of New York City.
The event was a celebration of sensory beauty. Guests were welcomed with glasses of chilled rosé and a personal greeting from Veronique Gabai herself, whose warmth and poise mirror the sophistication of her creations. The space was softly lit, adorned with floral arrangements reminiscent of the Mediterranean coast, and filled with the subtle, alluring scent of her latest masterpiece.
Eau d’Azur is not just a perfume—it is an olfactory journey to the sunlit shores of the Côte d’Azur, the region where Veronique was born. Inspired by the native flora and the sea-kissed air of the French Riviera, the fragrance was meticulously developed over two years. With notes of neroli, lavender, cardamom, olibanum, and musk, it strikes a perfect balance between freshness and sensuality, making it an ideal unisex scent for summer.
What sets Veronique’s work apart is her unwavering commitment to sustainability and ethical sourcing. Every ingredient is natural, every formula biodegradable and cruelty-free. Her fragrances are free from parabens, phthalates, and sulfates, and she works closely with farmers and harvesters to ensure the highest quality while minimizing environmental impact.
The launch event drew a stylish crowd of journalists, influencers, and tastemakers—including reality television star Kelly Bensimon, who added a touch of glamour to the evening. Guests were invited to explore the full range of Veronique’s fragrances, guided by the brand’s knowledgeable marketing manager, Emma Hellivan. Emma introduced me to Vert Désir, a clean and invigorating scent with notes of lemon, mint, and vetiver. It quickly became my new signature fragrance.
As a parting gift, I received a full-sized bottle of Vert Désir, a sample of Eau d’Azur, and the Aroma Discovery Set—a trio of fragrance blends designed to enhance emotional well-being. These are not traditional perfumes, but what Veronique calls “perfume therapy.” Each formula is crafted to evoke a specific emotional response:
- Heart is a citrus-forward blend that promotes joy, positivity, and confidence.
- Body is a grounding citrus scent that encourages balance, strength, and self-love.
- Soul is a calming lavender and wood blend designed to soothe the nervous system and ease tension.
Backed by scientific research, these aromas are intended to reduce stress and elevate the spirit. Veronique’s approach to fragrance is deeply personal. She encourages layering and customization, allowing each individual to create a scent that reflects their own chemistry and mood. Her “booster” fragrances can be worn alone or blended with others, offering a truly bespoke experience.
Attending this launch was more than just an introduction to a new perfume—it was an immersion into the artistry and philosophy of a brand that values beauty, integrity, and emotional connection. Veronique Gabai doesn’t simply create fragrances; she crafts experiences that linger in memory.
And now, I’ve found my forever scent.
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