Summer Unlocked: The Ultimate Memorial Day 2025 Fashion and Lifestyle Guide

Celebrate Memorial Day with StyleLujo.com’s top picks to kick off summer 2025—honoring tradition, embracing unity, and stepping into the season’s must-have fashion and accessories.

Celebrate Memorial Day 2025 with StyleLujo.com’s curated picks for summer fashion, accessories, and more. Honor the fallen, embrace unity, and step into the season’s must-haves from the Hamptons to Honolulu.

Memorial Day in the United States, observed on the last Monday of May, is more than just a three-day weekend—it’s a time of remembrance and reflection. Established after the Civil War in 1868 as “Decoration Day,” it was officially proclaimed by General John A. Logan to honor the fallen soldiers who fought for our nation’s unity and freedom. Originally dedicated to those lost in the Civil War, Memorial Day now pays tribute to all military heroes who have made the ultimate sacrifice. Over the decades, the holiday has evolved into a symbol of national pride, a day to commemorate those who fought for our liberties while embracing the unity that defines our country.

In 2025, Memorial Day holds even greater significance as Americans navigate a world filled with uncertainties. Despite these challenges, this day remains a powerful reminder to celebrate and honor the resilience of those who protect our freedom. It is an opportunity to come together, reflect on our shared values, and appreciate the blessings of living in a free country. At its heart, Memorial Day is a moment to honor the past while looking forward, embracing the pride and gratitude that binds us as a nation.

Of course, Memorial Day weekend is also regarded as the unofficial kickoff to summer—a time to gather with loved ones, enjoy the sun, and indulge in seasonal fashion, accessories, and lifestyle must-haves. From poolside celebrations to beach adventures, the weekend signals the start of carefree days filled with style and warmth. With that in mind, our editors at StyleLujo.com  have curated a selection of the best items to elevate your Memorial Day weekend and all of summer 2025. Whether you’re heading to the Hamptons, Honolulu, or anywhere in between, these picks are guaranteed to keep you stylish, comfortable, and summer-ready.

StyleLujo.com wishes all Americans a Happy and Healthy Memorial Day weekend and summer 2025. May we celebrate the season with joy, gratitude, and an enduring sense of unity. God Bless the United States of America!

Malo Cashmere:

Malo, from Latin “ego malo”, means “I prefer”.
A name that is aimed at those who, perceiving the difference between a good cashmere
and a sublime Italian-made cashmere, prefer Malo.

Malo Cashmere’s Spring-Summer 2025 collection is the epitome of timeless sophistication, making it the ultimate choice to kick off your Memorial Day weekend in style. Designed to transcend seasons, these lightweight knits combine unparalleled elegance with the perfect balance of comfort and breathability for warmer days. Crafted from the finest yarns—ultra-light cashmere, linen, and cotton—each piece offers barely-there softness while exuding understated luxury. From featherweight sweaters to finely knitted polos and whisper-soft cardigans, these essentials redefine summer fashion, seamlessly blending practicality with refinement.

At the core of this collection is “Kairos,” Malo’s tribute to the art of living in the moment. Inspired by the idea of timelessness, these designs are crafted not just to be worn but cherished—garments that tell stories and carry memories for years to come. The subtle details and impeccable textures in every piece honor the brand’s rich heritage while embracing a forward-thinking vision of modern luxury. With options for both day and evening wear, Malo’s designs are a versatile nod to Memorial Day’s dual spirit of remembrance and celebration.

Memorial Day weekend marks the unofficial start of summer, and Malo’s Summer 2025 collection is an embodiment of this seasonal shift. Whether you’re heading to an elegant beachside soirée or enjoying a serene evening under the stars, these thoughtfully designed pieces ensure you look effortlessly polished. With its dedication to quality, heritage, and elegance, Malo Cashmere invites you to seize the season in comfort and unparalleled style. This Memorial Day, celebrate both the moment and the memories in pieces that truly make a statement.

J.M. Weston and Sacai:

The J.M. Weston and Sacai collaborative footwear is the perfect choice for Memorial Day 2025, blending craftsmanship, innovation, and versatility to honor this special occasion and kick off the summer season in style. These reimagined classics—the calf leather Loafer Mule and Cambre Bootie—effortlessly combine French boot-making tradition with Japanese avant-garde design, making them ideal for both formal gatherings and relaxed outings that often define Memorial Day weekend.

The Loafer Mule, with its transformative design, is crafted for comfort and adaptability, seamlessly transitioning from a sleek loafer to a casual mule. Whether you’re attending a commemorative service, enjoying a backyard barbecue, or heading to the beach, this shoe offers versatility that matches the range of Memorial Day activities. Available in classic black or wagtail brown, the Loafer Mule ensures effortless sophistication for any setting.

The Cambre Bootie, with its durable materials and bold design, is perfect for those who embrace both elegance and functionality. Manufactured with precision in J.M. Weston’s Limoges factory, it reflects the enduring quality and heritage central to the spirit of Memorial Day—a day to honor the past while looking forward. These footwear options not only embody timeless style but also serve as a meaningful nod to craftsmanship and tradition, making them an impeccable choice for Memorial Day 2025.

Shan:

Shan’s latest men’s swimwear collection is the perfect choice to kick off Memorial Day in the USA because it seamlessly combines sophistication with functionality, catering to the modern man’s beachwear needs. Designed with premium quick-dry fabrics and UV protection, each piece offers unmatched comfort and style, whether you’re relaxing by the pool or diving into summer adventures. With versatile cuts and a palette inspired by coastal aesthetics, the collection exudes European elegance while meeting performance demands. Available globally at prestigious retailers, Shan’s swimwear ensures you’ll make a statement this Memorial Day with timeless yet practical designs.

Blackbough Swim:

Minimalism is having its moment and Blackbough Swim is thrilled to unveil Palacio Del Sol, a collection that captures the spirit of summer in every stitch.

Memorial Day 2025 marks the unofficial start of summer, and what better way to embrace the season than with Blackbough Swim’s Palacio Del Sol collection? Minimalism takes a back seat as vibrant patterns, daring designs, and sun-kissed hues command attention. Inspired by the ocean’s endless blue, the radiant glow of the sun, and iconic beaches worldwide, Palacio Del Sol embodies summer’s spirit in every stitch. It’s more than a collection—it’s an invitation to create unforgettable memories and vibrant escapes. This Memorial Day, redefine your swimwear game and let the celebration of the season begin with bold, confident styles that say, “more is more.”

POTRO:

Potro: La marca líder de moda masculina Latinx en los Estados Unidos, que combina elegancia moderna y herencia cultural en cada diseño. Un símbolo de orgullo y estilo atemporal. Photo by Macrae Marran

Celebrate Memorial Day 2025 and step into summer with POTRO’s men’s pique polo shirt—a standout piece from the premier Latinx menswear brand in the USA. Combining exceptional craftsmanship, style, and versatility, this polo shirt is designed for the modern man who values comfort without compromising on elegance. Crafted from premium breathable fabric, it’s perfect for transitioning from sun-soaked daytime events to breezy summer evenings, making it an essential wardrobe staple for the season.

What sets POTRO Inc. apart is its cultural authenticity and commitment to excellence, celebrating its Latinx heritage through modern, elevated designs. The pique polo shirt captures this ethos with its sophisticated fit, meticulous attention to detail, and dynamic range of summer-ready colors that reflect the vibrancy of the season. Whether you’re hosting a backyard barbecue, enjoying a weekend getaway, or making a statement at a casual event, this polo is the epitome of effortless style.

POTRO Inc.’s dedication to quality and representation makes this polo shirt more than just an item of clothing—it’s a symbol of pride and individuality. As Memorial Day marks the unofficial start of summer, honor the occasion with a look that pays homage to both tradition and innovation. The POTRO pique polo shirt isn’t just a must-have for the season; it’s a celebration of heritage and fashion that’s designed to shine all summer long.

ROLL Recovery:

Relief for tired feet. ROLL Recovery

Your feet work hard, give them a break with ROLL Recovery’s brand new SUPERPLUSH recovery footwear line. They are designed to be exceptionally comfortable, engineered for recovery with cushion

FURSAC:

FURSAC’s Spring-Summer 2025 collection is the ultimate way to kick off Memorial Day weekend and welcome summer 2025. Inspired by the timeless elegance of the Basque coast and the indomitable surf culture, this collection redefines beachwear through meticulous design and European refinement. Collaborating with Hawaii’s T&C Surf Designs, the capsule blends workwear precision with sporty silhouettes, capturing the lightness and pleasure of seaside living. Crafted for durability and style, the pieces—from technical boardshorts to terry cloth hoodies—exude sophistication while celebrating the raw energy of the elements. With a nod to heritage and an eye toward modern aesthetics, FURSAC delivers a wardrobe that epitomizes vacationing in style, making it perfect for Memorial Day adventures and summer escapes.

Steele Canvas X Fursac:

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Steele Canvas
, the American brand famed for its century-old heritage in durable, handcrafted canvas home and lifestyle goods has teamed up with Fursac, the renowned Parisian fashion house celebrated for its refined tailoring and sharp essentials. 

Nothing says effortless summer style quite like a well-crafted tote—and this limited-edition collaboration between Steele Canvas and Fursac is the perfect way to kick off Memorial Day weekend and summer 2025.

Bringing together Steele Canvas’s century-old commitment to durability and Fursac’s refined Parisian aesthetics, this tote is more than just an accessory—it’s a timeless essential that blends rugged craftsmanship with understated luxury. Whether you’re heading to the beach, exploring city streets, or jetting off for a long weekend getaway, this bag will only grow more special with time, developing a unique patina and character with every adventure.

Designed to stand the test of time, it’s a true reflection of summer’s best moments—effortless, stylish, and built to last. Carry it with you wherever summer takes you!

Caldera + Lab’s new hair system:

The Ultimate Threesome for Memorial Day Weekend: Skincare, Haircare, and Summer Ready Style

Memorial Day weekend isn’t just the unofficial start of summer—it’s a time for relaxation, adventure, and setting the tone for the season ahead. Whether you’re hitting the beach, heading to a weekend getaway, or attending sun-soaked barbecues, having the right essentials is key. That’s why this trio—Caldera + Lab’s breakthrough hair system, performance-driven skincare, and effortless summer styling—is the perfect combination to kick off Summer 2025 in style.

Caldera + Lab’s new hair system is a game-changer, designed for those who want to treat their hair with the same level of care as their skin. With advanced bioactive technology, its formulas work beneath the surface to strengthen follicles, enhance density, and optimize scalp health. It’s more than just haircare—it’s innovation that ensures you look fresh and confident all weekend long. Pair this with high-performance skincare, and you’ve got a winning combination for staying hydrated, protected, and glowing under the sun. Sulfate-free and packed with nature’s most powerful actives, these formulas are built to keep your skin at its healthiest, whether you’re lounging poolside or exploring the great outdoors.

Of course, no Memorial Day weekend look is complete without effortless summer style. Lightweight fabrics, versatile layering pieces, and easy-to-wear accessories ensure a laid-back yet polished vibe. Whether you’re wearing breezy linen shirts or sleek summer sneakers, the right wardrobe choices make all the difference. A refined yet relaxed aesthetic—paired with healthy skin and well-groomed hair—creates an undeniably confident presence for the season ahead.

This carefully curated threesome sets you up for success, blending style, self-care, and innovation. Memorial Day weekend is your moment to embrace summer energy, and with Caldera + Lab leading the charge in hair and skincare, you’ll start the season feeling refreshed and ready to take on every adventure.

Titan by Arctic Zone:

Why Titan by Arctic Zone Is the Best For Memorial Day Weekend

This year, Titan by Arctic Zone makes it easy. These innovative, high-performance coolers are built to impress. Whether hitting the beach, heading to a tailgate, or setting out on a hike, Titan’s backpack coolers are the ultimate outdoor sidekick—keeping food and drinks icy cold for up to two full days.

(pictured above)Take the Titan 16 qt Eco Backpack Cooler ($49.99): made from recycled materials, it includes two removable Ice Walls® and boasts Deep Freeze™ insulation to lock in chill.

Or go for the rugged Titan 24 Can Welded Backpack Cooler ($64)—designed with a waterproof ColdBlock™ base, water-resistant YKK zippers, and leak-proof lining with Microban® to fight odors and stains. Stylish, sustainable, and built for a

Nomadic State of Mind:

 Nomadic State of Mind

Start the summer on the right foot—literally! Nomadic State of Mind sandals are an ideal pick for Memorial Day, combining ethical craftsmanship and sustainable materials with unbeatable comfort and affordability. Whether it’s a weekend getaway, a beach barbecue, or just celebrating the joys of sunny weather, these durable yet stylish sandals can keep up with any adventure. Handmade from polypropylene cord rope, they’re lightweight, washable, and available in a variety of colors and styles, making them the perfect addition to summer wardrobes everywhere. Plus, gifting these sandals reflects thoughtfulness and care, as they support fair trade practices and sustainable living.

Let the season of sunshine begin with this fashionable and practical gift choice!

Giant Vintage:

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Giant Vintage– the ultimate destination for ‘true vintage’ eyewear guaranteed to be unique and sustainable. 

Fashion Square Oversized Sunglasses- $24 USD

Kick off Memorial Day weekend and Summer 2025 in style with the season’s hottest sunglass trend—buggy shades! Micro-lenses are taking a backseat while oversized, boho-chic eyewear is stealing the spotlight, making this the perfect moment to embrace vintage flair.

For truly unique, sustainable fashion, Giant Vintage is the go-to destination for ‘true vintage’ eyewear that guarantees originality. Fashion runways have been flooded with buggy, retro-inspired frames, proving that bigger is better when it comes to making a statement.

Get ahead of the trend and refresh your summer look with bold, eye-catching styles that scream effortless cool.

Bag Borrow or Steal:

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Saint Laurent Envelope Chain Wallet- $995 USD

The Must-Have Accessory for Memorial Day 2025 & Summer 2024

Nothing completes a warm-weather look like the YSL Saint Laurent Envelope Chain Wallet—a sleek, sophisticated staple designed for effortless style. Whether you’re celebrating Memorial Day weekend or prepping for a sun-soaked summer, this iconic piece is the ultimate go-to for elevated elegance and practicality.

  • Timeless Design – The structured envelope silhouette and signature YSL logo make this wallet a forever classic.
  • Versatile Wear – Featuring a chain strap, it easily transforms from a chic crossbody to an elegant clutch.
  • On-the-Go Essential – Compact yet spacious, it’s perfect for carrying your essentials while staying effortlessly stylish.

Pair it with breezy summer dresses or sharp evening attire—it’s the kind of piece that seamlessly transitions from beachside brunch to rooftop cocktails. If you’re looking for a luxury accessory that defines the season, this is it.

Boot Barn:

SERRATELLI CATTLEMAN WOOL COWBOY HAT $119.99

The Serratelli Cattleman Wool Cowboy Hat is the perfect piece for Memorial Day 2025 and Summer 2025, effortlessly blending timeless Western heritage with modern festival flair. As seen at Coachella and Stagecoach, festival fashion this season is all about self-expression and storytelling through style. This cowboy hat embodies that spirit, offering a sophisticated yet playful take on the Coquette Cowgirl trend.

Why It’s a Must-Have:

  • Classic Western Elegance: With its wool construction and structured silhouette, this hat channels authentic cowgirl charm.
  • Romantic & Feminine Touch: The Coquette Cowgirl aesthetic brings hyper-femininity into the mix, making this hat the perfect complement to lace, ruffles, and vintage-inspired pieces.
  • Versatile & Functional: Designed to transition seamlessly from festival grounds to everyday wear, the Serratelli Cattleman Wool Cowboy Hat is just as stylish for a weekend getaway as it is for a night out.
  • Sun Protection & Statement-Making: A stylish nod to practicality, this hat shields you from the summer sun while enhancing any outfit with Western-inspired allure.

Whether styled with flowy dresses, embroidered boots, or denim staples, this cowboy hat is a timeless investment that carries the spirit of Memorial Day and the energy of festival season into summer and beyond.

DAX Eyewear:

DAX Eyewear

Price: $37.99-39.99

The right sunglasses can complete a look. However, unless you know where to look, they can also cost a fortune, not to mention the frustration when one gets stuck in your hair! Meet DAX Eyewear, the go-to brand for chic, tangle-free sunglasses that won’t break the bank. With most pairs priced under $40, their shades make everything look and feel great. A woman-owned brand, DAX Eyewear is the source of the latest trendy, polarized sunglasses at affordable prices. A mom and former hairstylist designed the hair-friendly, tangle-free selections to provide a comfortable, chic, and effortless look.

Denman:

Denman – D95 Wet Detangler Brush

Also available on Amazon

Price: $14.95

Say goodbye to stubborn knots—let the Denman Wet Detangler brush do the hard work for you.  Featuring expertly crafted staggered pins, it detangles with the efficiency of a wide-tooth comb for optimal performance. Designed as the ultimate shower companion, or post-swim brush, it effortlessly works with shampoo or evenly distributes conditioner through your locks. Gentle on the scalp, it glides smoothly through tangles without pulling or snagging, helping to minimize breakage. Whether your hair is wet or dry, the D95 is your go-to for tangle-free, healthy-looking hair.

Dream Tea NYC:

Dream Tea NYC 

Price: $36 for 40 cups of loose-leaf tea, $25 for 20 cups of tea sachets

Whether you want to relax, wake up, or just have something delicious to sip on in the morning or evening, Dream Tea is the perfect option. Dream Tea is the only AAPI and woman-owned tea brand offering curated blends or the option to create your own with 14 ingredients and 3 bases (black tea, green tea, and chamomile), choosing from fruity, floral, earthy, or spice selections. Each tin is equal to 40 cups of tea and each order is expertly mixed by hand using precise, formulated ratios to come up with your blend, then placed in your selected airtight tin with a personalized label, and it stays fresh for up to 18 months.

Coddle:

Memorial Day is right around the corner and Coddle—known for its sleek, multifunctional sofas—is making it easy to upgrade your space for summer hosting. 

Father’s Day 2025 is the perfect opportunity to give Dad the gift of comfort, style, and versatility. This year, Coddle is making it easier than ever with a limited-time 40% discount on its best-selling Switch Sleeper Sofa—just in time for Memorial Day and summer hosting season.

A great Father’s Day gift should be something that enhances his everyday life, and the Switch Sleeper Sofa does exactly that. Whether he’s looking to upgrade his space, accommodate last-minute guests, or simply enjoy a sleek, multifunctional sofa, this piece delivers. With its effortless transition from stylish seating to a cozy bed—no tools, no hassle—it’s ideal for small spaces and anyone craving practicality without compromising on design.

From May 19 to June 1, Coddle is offering 40% off of its best-selling Switch Sleeper Sofa

Father’s Day is about celebrating dads and giving them something that shows appreciation for all they do. Why not surprise him with a high-quality, design-forward furniture piece that makes his home more functional and inviting? Plus, with 40% off between May 19 and June 1, this deal makes premium comfort more accessible than ever.

Elevate Dad’s space and give him the gift of relaxation—he deserves it.

Ello:

Ello – Oasis Stainless Steel Tumbler

Also available on TargetAmazonWalmart

Price: 30oz, $28.99

The Oasis Water Bottle is designed to be the perfect everyday companion. With 100% leak-proof retracting straw technology, it eliminates spills and keeps your drinking surface clean when not in use. Whether you’re heading to work, the gym, running errands, or just relaxing by the pool, you can toss it in your bag with confidence. Sleek, durable, and effortlessly convenient, the Oasis Water Bottle makes staying hydrated simple and stylish wherever your day takes you.

Paulaner Sunset:

Paulaner Sunset

$49.99/case of 24 cans

Introducing Paulaner Sunset, the refreshing non-alcoholic drink that combines cola with orange and lemon juices, enhanced by a delightful blend of spices and a hint of vanilla. It’s the perfect mix of fruity freshness and bold flavors, designed to elevate your warm-weather moments. This German cola mix is the best-tasting, uniquely layered orange cola beverage, with a cult following. Originating in Munich in 1974 under the name Paulaner Spezi, this award-winning beverage quickly became a German cultural icon. Known for its unique, psychedelic-inspired design and its unforgettable taste, Spezi has been a favorite among Germans for decades. Spezi had never been available outside of Germany—until now! Now, this legendary drink is finally available to the U.S. under its new name: Paulaner Sunset! Enjoy the award-winning flavor, and also available in a zero-calorie option.

Rowdy Crowd:

Rowdy Crowd

Price: $49.99

Rowdy Crowd’s unbreakable drinkware is a dishwasher-safe, unbreakable range of stemless, reusable tumblers, flutes, schooners and balloons. Its range is ideal for any and every beverage type. Perfect for festivals, events, venues, weddings, travel, and the great outdoors.No more broken glass, snapped stems, cloudy or crazed drinkware. The reusable pieces save money, eliminate single-use waste, and add that stylish WOW factor to outdoor entertaining. 

Pulse Power Snacks:

Pulse Power Snacks– Chickpea Stix 6-pack

Also available on Amazon

Price: $8.99

Fuel your next adventure with Pulse Power Snacks—delicious, protein-packed Stix and Spreads made from simple, plant-based ingredients. Whether you’re packing for the beach, heading on a camping trip, or just need a midday pick-me-up, Pulse Power is the go-to for healthy, satisfying snacking. Made from over 90% pure chickpea flour with only three ingredients, the Stix (Sea Salt, Sweet Chili, Tangy BBQ) and Chickpea Spreads (Original Butter and Chocolate) deliver bold flavor with half the sugar of typical spreads. Naturally high in protein, non-GMO, vegan, gluten-free, and free from the top 14 allergens, Pulse Power snacks are good for you and the planet. Co-founded by a pediatric endocrinologist and her father with 50+ years of agricultural experience, this family-run brand is committed to building a better future—donating 10% of proceeds to pediatric and obesity research.

Woxer:

Woxer’s all-new and first-ever swim collection is designed for ultimate comfort, style, and practical for fun-filled adventure by the water. 

Make a splash this Memorial Day and into Summer 2025 with Woxer’s first-ever swim collection—a game-changer in comfort, durability, and sustainability. Whether you’re soaking up the sun poolside, diving into ocean adventures, or riding the waves of summer fun, Woxer’s newly launched swimwear is built to keep up with every moment.

Crafted from recycled materials and infused with Xtra Life Lycra® for superior chlorine and saltwater resistance, this collection is designed to maintain its vibrant color and perfect fit—no fading, no stretching out. Plus, every piece offers UPF 50+ sun protection, so you can stay covered while enjoying endless hours outdoors.

With sleek designs, buttery-soft lining, and sustainability at its core, Woxer’s swim styles—including the Swim U-Back Boss top, Swim Baller bottom, and Swim Bikini bottom—are made to move with you, offering unrestricted comfort and confidence. Available in stunning shades like Classic Green, Java, Flame, Navy 2.0, and Black, there’s a perfect match for every summer vibe.

This isn’t just swimwear—it’s a statement. Grab yours today and own your summer with the comfort, quality, and bold energy that Woxer delivers.

GAP:

VintageSoft Logo Sweatshirt $78. Available to shop now on Gap.com

Kick off Memorial Day and dive into the effortless elegance of summer with Gap and DÔEN’s highly anticipated second collection. This collaboration celebrates timeless femininity with breezy, California vintage-inspired classics—perfect for making every summer moment stylish and easy.

Building on the success of their first partnership, this expanded 38-piece collection introduces new silhouettes and prints, embodying the spirit of laid-back sophistication. And for the first time, DÔEN brings its signature aesthetic to men’s apparel, alongside charming baby styles that capture the essence of warm-weather adventures.

From flowy eyelet maxi dresses and gingham denim jackets to relaxed organic cotton PJ sets, each piece is designed for comfort, versatility, and effortless beauty. Whether you’re embracing sunny beach days, casual city strolls, or weekend getaways, Gap and DÔEN’s latest collection delivers quintessential summer style.

Available now on Gap.com—refresh your wardrobe with pieces that will carry you through the season in pure, relaxed elegance.

BODE:

BODE

Start Memorial Day weekend in style and step into summer with Bode Rec.’s newly introduced swimwear—crafted for wash and wearability with a nod to the rich history of athletic apparel.

Designed for those who appreciate timeless silhouettes, this collection includes Swimming Briefs inspired by 1960s European swimwear, alongside the Deco Bikini and Deco Swimsuit, featuring classic, high-cut designs that embody effortless elegance. Available in a range of colors, each piece is built to blend function and vintage charm, making it perfect for poolside lounging, seaside escapes, and everything in between.

Elevate your summer wardrobe with swimwear that feels as good as it looks—your go-to for an unforgettable season of sun, water, and style.

ghd:

The NEW ghd Wave ($199) is now available at ghdhair.com!

Turn up the heat—without the damage—this Memorial Day and beyond with the must-have styling tool of summer: the ghd Wave!

This revolutionary triple waver creates effortless, voluminous waves with 2x less frizz, 30% more shine, and zero extreme heat damage. Designed for fast, easy styling, it features three unique oval barrels with softer edges, optimized for precision control and crease-free waves that last all day.

With ghd’s advanced technology and an optimum styling temperature of 365°F, you’ll achieve defined, glossy waves in seconds—just in time for all your sun-soaked adventures. Whether you’re heading to the beach, a backyard party, or a summer getaway, the ghd Wave ensures flawless hair with minimal effort.

Available now at ghdhair.com, this is the summer styling essential your routine has been waiting for. Get ready to wave goodbye to bad hair days!

PURA D’OR:

Kick off Memorial Day and the Summer 2025 season with confidence, starting with healthier, stronger-looking hair. Hair shedding is a natural cycle, but when thinning becomes noticeable, it’s time to give your scalp the nourishment it deserves.

PURA D’OR’s clinically tested, plant-based hair care solutions—including Viral Best Seller – Original Gold Label Anti-Hair Thinning Biotin Shampoo and the Hair Thinning Therapy Energizing Scalp Serum—are designed to strengthen strands, minimize breakage, and boost overall hair vitality. Powered by 17 botanical ingredients, these formulas work to reinforce hair at the root while remaining free from harsh chemicals.

Whether prepping for summer adventures, beach days, or effortless styling, prioritizing scalp health is the key to thicker, fuller-looking hair. PURA D’OR’s products help you maintain hair’s natural shine and strength while embracing warm-weather beauty with ease.

Take control of your hair journey—because great summer moments start with great hair.

Marlies Grace:

Available at Moda Operandi and FWRD 

Step into Memorial Day weekend and the Summer 2025 season with effortless elegance, courtesy of Marlies Grace. This luxury resortwear label blends vintage-inspired sophistication with contemporary ease—perfect for warm-weather getaways, seaside soirées, and sun-drenched days in style.

Founded on the principle of bringing grace into everyday dressing, Marlies Grace delivers elevated, ready-to-wear pieces designed for the modern woman who embraces timeless femininity. With beautifully crafted designs like the exclusive Ocean Mini Dress, Bow-Detailed Satin Midi Dress, and The Clutch, this collection exudes refinement while remaining effortlessly wearable.

Now available at Moda Operandi and FWRD, Marlies Grace is redefining resortwear with pieces that radiate confidence, sophistication, and summer-ready charm. Make this season one of style and grace.

Outcast:

Outcast has a range of bikinis, sets, and mini dresses.

Kick Off Memorial Day Weekend & Summer 2025 with Outcast

Memorial Day Weekend marks the official start of summer, and there’s no better way to embrace the season than with Outcast—the go-to brand for bold, head-turning looks that set the tone for a sizzling summer ahead.

If your summer motto is confidence, fun, and statement-making style, Outcast delivers with an unapologetic lineup of bikinis, sets, and mini dresses that scream hot girl summer energy. Whether you’re lounging poolside, hitting the beach, or dancing through festival nights, Outcast ensures you’ll look as fierce as you feel.

Ditch the basics—this season is all about turning heads, embracing bold silhouettes, and making every summer moment unforgettable. Memorial Day Weekend is just the beginning—start strong, stay stylish, and own every sun-soaked adventure with Outcast.

Slick Gorilla:

Slick Gorilla Daily 2 In 1 Shampoo & Conditioner

Kickstart Summer Grooming with Slick Gorilla’s 2-in-1 Shampoo & Conditioner

Memorial Day weekend marks the start of summer, and there’s no better time to refresh your grooming routine. Slick Gorilla’s Daily 2-in-1 Shampoo & Conditioner is the ultimate go-to for effortless hair care. Designed for men who want a single-step solution, this formula cleanses, hydrates, and nourishes both hair and scalp without stripping essential moisture. Infused with panthenol, it delivers lasting hydration while removing excess oil and dirt, leaving hair feeling clean, soft, and refreshed.

Beyond its performance-driven formula, Slick Gorilla’s shampoo boasts a subtly bold scent, blending amber, bergamot, and patchouli for an unmistakable yet refined fragrance. Whether you’re heading to a weekend getaway or gearing up for summer nights out, this shampoo and conditioner combo ensures your hair stays effortlessly styled and manageable.

At just $14.95 and available on slickgorilla.com  and Amazon, it’s a must-have for the man on the go. A high-quality, UK-made formula built for everyday use, it’s the perfect addition to your grooming lineup as you head into the season of sun, travel, and adventure.

Vio2 and Slate:

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 Unscented Mouth Tape: ($24.95)  Tongue Scraper: ($12.95) Slate Flosser: ($99)

Ready to kick off Memorial Day weekend and summer 2025 with a fresh start? Don’t forget—your beauty and wellness routine starts with a radiant smile!

Vio2 and Slate are redefining oral care, proving that a healthy, glowing smile is just as essential as skincare and haircare. Elevate your routine with these must-have products that go beyond basic hygiene to give you confidence, freshness, and a whole new level of self-care.

  • Vio2 Unscented Mouth Tape: Improve your sleep, boost immunity, and enhance oral health with this small but mighty trainer that promotes nasal breathing.
  • Vio2 Tongue Scraper: The secret weapon for ultimate freshness—banish buildup and embrace a clean, healthy tongue.
  • Slate Electric Flosser: A game-changer for oral health, this 3-in-1 tool makes flossing effortless, effective, and essential.

Whether you’re heading to the beach, a getaway, or simply stepping into summer feeling your best, these essentials will have you smiling all season long. Brighten up your weekend—and your wellness routine—with the best in oral care!

Boatsetter:

Memorial Day weekend is the perfect excuse to kick off summer 2025 with adventure—and for Gen Z, that means traveling with a twist. Enter Boatsetter, the ultimate way to bring screen-inspired vacations to life, straight from the deck of a yacht, pontoon, or cruiser.

The rise of “set jetting” is redefining summer getaways, as Gen Z travelers swap traditional itineraries for real-life recreations of their favorite TV and movie moments. And with Boatsetter, they can explore iconic coastal destinations just like the stars—whether it’s cruising Biscayne Bay in Miami like a Real Housewife, channeling Cousins Beach vibes in Wilmington, or bringing the villa lifestyle to life in Los Angeles.

Not only is Boatsetter fueling Gen Z’s dream-worthy escapes, but the numbers speak for themselves: bookings from Gen Z users have surged, with more group getaways and a strong preference for luxe motor yachts. It’s outdoor adventure with a pop culture twist—because if you’re kicking off summer, why not make it legendary?


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About the Author

Joseph DeAcetis is an influential force in the fashion world, known for his cutting-edge approach to styling, art direction, and fashion journalism. As one of the foremost voices in the industry, he has built a reputation for not only documenting fashion history but also driving conversations around its present and future. With a deep focus on emerging trends like AI in fashioninfluencer marketingcelebrity partnerships, and sustainable practices, Joseph is constantly at the forefront of reporting on the innovations that are reshaping the global fashion industry.

As a stylist and creative director, Joseph has worked with global icons like Elon MuskJustin BieberRichard BransonKaty PerryTom Brady, and A$AP Rocky, blending his unique vision of style with cultural relevance. But his influence extends beyond the lens—his award-winning columns for prestigious publications such as EsquirePeople MagazineRobb Report, and Playboy offer insightful commentary on the evolving relationship between fashion, technology, and culture. As a Creative Fashion Director at Forbes Media, Joseph explored the intersection of style and innovation, championing how digital transformations and sustainable business strategies are empowering fashion brands to scale globally and adapt to new consumer demands.

Joseph’s latest ventures are centered around POTRO, the pioneering Latinx menswear brand he founded and leads as President, where he blends heritage craftsmanship with modern design to create fashion that speaks to the future of menswear.

In addition to his creative work, Joseph is the Editor-in-Chief at StyleLujo.com, a celebrated online publication that has earned acclaim for its organic, groundbreaking features on celebrity culture and fashion. StyleLujo.com is known for its distinctive voice, offering fresh perspectives on fashion’s most influential trends, while spotlighting the intersection of style and contemporary culture.

Always forward-thinking, Joseph DeAcetis is a leading voice guiding fashion into an exciting new era, where technology, sustainability, and culture converge to redefine style for the next generation

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