Discover the new Coach For Men Eau de Parfum, a fragrance that blends bold spices, woods, and florals to reflect confidence and self-expression. With Jayson Tatum as the face, this fragrance is the perfect embodiment of modern masculinity.
Let’s be real: when it comes to men’s grooming, no item is more personal than fragrance. A great scent isn’t just about smelling good—it’s about making a statement. Unlike a shave cream or a styling product, your fragrance lingers. It stays behind long after you’ve left the room, capturing the mood, moment, and message of who you are.
Fragrance is identity. It’s confidence in a bottle. It’s the one product in your grooming arsenal that speaks before you do. And that’s why choosing the right scent matters—especially for Spring/Summer 2025, when self-expression, bold masculinity, and versatility are trending in men’s lifestyle and style.
Coach for Men Eau de Parfum: The Fragrance With Layers
Enter Coach For Men Eau de Parfum—a powerful new launch redefining the scent game for modern men. Inspired by the layers that make us who we are, this bold new fragrance is all about embracing your full identity with confidence. It channels the energy of New York City, the spirit of authenticity, and the freedom to explore all sides of oneself.
Crafted by perfumer Juliette Karagueuzoglou, this EDP opens with a sharp burst of bergamot oil and cardamom, transitions into warm geranium and cedarwood, and settles into the brand’s signature Saffiano™ leather with grounding vetiver—a composition that balances fresh vitality with earthy intensity.
As a longtime menswear editor and fragrance enthusiast, I know firsthand that a great scent doesn’t just complement a man—it defines him. The new Coach for Men Eau de Parfum instantly caught my attention for its bold yet refined character. With top notes of bergamot and cardamom, grounded by warm vetiver and Coach’s signature Saffiano™ leather, it’s a fragrance that invites you to step confidently into every space you enter. It’s complex, modern, and masculine—the kind of scent that elevates your daily ritual and stays with you long after the moment has passed.
What truly impressed me, however, was the brand’s decision to feature Jayson Tatum as the face of the campaign. In my view, he’s the perfect embodiment of this fragrance’s spirit: grounded in heritage, yet boldly individual. Tatum isn’t just a rising star—he’s redefining the game. At just 26 years old, he’s already a 5-time NBA All-Star, All-NBA First Teammember, and was the youngest player in Celtics history to score 10,000 career points. His performance in the 2022 Eastern Conference Finals—where he earned the inaugural Larry Bird Trophy for MVP—was nothing short of historic. Like the scent, Jayson brings undeniable presence and depth.
Jayson Tatum represents more than athletic excellence—he represents evolution. His style, his leadership on the court, and his ability to connect with the next generation make him a powerful role model, not only in sports but in culture at large. Coach made a brilliant move aligning this new fragrance with a man who exemplifies discipline, elegance, and authenticity. For Spring/Summer 2025, this scent—paired with Tatum’s dynamic energy—is more than just a fragrance launch. It’s a cultural moment.
In a time where men’s fragrance is evolving to be bolder, cleaner, and more expressive, Coach for Men EDP is right on cue. Whether you’re heading into a power meeting, a night out, or a weekend getaway, this fragrance has the versatility and structure to match your every mood.
A Fragrance Built for Legends: Jayson Tatum as the Face
To embody this multifaceted spirit, Coach tapped none other than NBA All-Star Jayson Tatum—an athlete whose influence reaches far beyond the court. As the face of the campaign, Tatum explores the vibrant energy of New York City, captured through the lens of photographer Keizō Kitajima. The visuals are raw, intimate, and full of reflection—a mirror to the layered composition of the scent itself.
Available now at Macy’s, Dillard’s and ULTA
Available mid April on AMAZON
“Fragrance is all about confidence,” says Tatum. “It’s an important way for me to express myself and will always be a part of my daily routine.” His presence in the campaign elevates this fragrance to more than just a scent—it becomes a symbol of power, presence, and individuality.
Design That Honors Heritage and Elevates Style
From the bottle to the box, Coach delivers luxury in the details. The black lacquer bottle features the Horse and Carriageemblem and a genuine black leather hangtag, while the gold-plated plate and turnlock spray cap nod to vintage apothecary design. Even the box mimics the iconic pebble leather texture of classic Coach bags, reinforcing the brand’s legacy of craftsmanship.
Available Now: Make It Yours
Coach for Men Eau de Parfum is available now in multiple sizes:
- 3.3oz: $122
- 2.0oz: $90
- 1.3oz: $75
You can find it at Macy’s, Dillard’s, ULTA, and launching mid-April on Amazon—just in time for a Spring fragrance refresh or the perfect Father’s Day gift.
In a saturated fragrance market, Coach has delivered a scent that feels bold, authentic, and timeless. Coach For Men Eau de Parfum isn’t just a grooming upgrade—it’s an expression of self. And for SS25, it’s the one fragrance every modern man should be wearing.
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