Why Luxury’s Digital Power Play Just Changed Forever — Inside Fendi’s Most Strategic Influencer Move Yet
“Luxury fashion’s digital advertising has entered its most sophisticated era, where agentic AI, predictive analytics, and real-time cultural listening are transforming campaigns into living, adaptive ecosystems. The smartest brands are no longer broadcasting static messages — they’re engineering emotionally intelligent narratives that respond dynamically to consumer behavior across platforms. In 2026, precision storytelling powered by data fluency and creator authenticity is the new currency of influence, and the houses that master this convergence of technology and taste will define the next decade of luxury.” — Joseph DeAcetis, Editor at StyleLujo.com and Professor at the Fashion Institute of Technology
