Victoria’s Secret Is Cracking — And Activists Just Lit the Match

“Victoria’s Secret isn’t just facing activist pressure — it’s facing a cultural reckoning. The brand’s identity crisis is a symptom of deeper dysfunction: misaligned leadership, performative pivots, and a refusal to evolve operationally. You can’t rebrand your way out of rot, and you certainly can’t moisturize over structural cracks. Today’s consumers demand clarity, consistency, and cultural fluency. Anything less is a fast track to irrelevance.” — Joseph DeAcetis, Editor at StyleLujo.com and Professor at the Fashion Institute of Technology